- Behavioral Targeting Boosts Viewability Rates, Study Finds
Real-Time Daily, Tyler Loechner - Wednesday, December 17, 2014
The IAB is urging marketers to aim for 70% viewability on campaig ...
- Gendered E-Shopping: Women Are Masters Of The Click
Data and Targeting Insider, Steve Smith - Tuesday, December 16, 2014
It turns out that men and women do not only exhibit distin ...
- Facebook Is Dropping Bing So It Can Turn Search Queries Into Better Targeted Ads
London Blog, Sean Hargrave - Tuesday, December 16, 2014
Keeping traffic within the four walls of Facebook seems less of ...
- Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 15, 2014
Facebook's advertising platform was not greatly impacted by dropping Bing because t ...
- Facebook's AI Team Takes Aim At Drunk Posting
Around the Net In Media, Gavin O'Malley - Wednesday, December 10, 2014
Among other projects, Facebook’s Artificial Intelligence Research lab is trying to preve ...
- Predictive Modeling And Your Inbox
Data and Targeting Insider, Steve Smith - Tuesday, December 9, 2014
Email marketers are making more sophisticated use of data to anticipate the ...
- Prime Time Is App Time, But The Impulse to Download Was Sparked Earlier In The Day
Data and Targeting Insider, Steve Smith - Tuesday, December 2, 2014
Mobile behaviors are subtle and sometime inscrutable. Just because people are leani ...
- Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1
Social Media & Marketing Daily, Joe Mandese - Monday, December 1, 2014
Nearly a third (32%) of consumers who share content with other peop ...