- Can You Identify Your Audience?
Online Spin, Cory Treffiletti - Wednesday, March 25, 2015
If your marketing isn't working, it's because you may not know wh ...
- Why Programmatic Creative Is Like Real Estate: Location, Location, Location
Real-Time Daily, Joe Mandese - Wednesday, March 25, 2015
You don't have to be a weatherman to know what the mo ...
- When Behavior Becomes The Main Signal In One-On-One Targeting
Data and Targeting Insider, Laurie Sullivan - Monday, March 23, 2015
One-to-one marketing isn't a new idea, but until now the technology didn ...
- Cable One Can't Shake NebuAd Privacy Case
Daily Online Examiner, Wendy Davis - Friday, March 20, 2015
In a partial defeat for Cable One, a judge has refused ...
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2015
AOL plans to announce Thursday a global partnership with Kenshoo that wi ...
- Twitter Taps Acxiom For Audience Targeting
The Social Graf, Erik Sass - Friday, March 6, 2015
Twitter is joining forces with data management platform Acxiom to offer advertise ...
- Deals Ride Along Mall WiFi for Mobile Shoppers
MobileShopTalk, Chuck Martin - Wednesday, March 4, 2015
More ads or deals are coming to mobile mall shoppers, courtesy ...
- Late Morning To Early Afternoon Prime Time For Mobile Ad Effectiveness
Data and Targeting Insider, Steve Smith - Monday, March 2, 2015
Mobile usage is much more consistent throughout the day and evening th ...