- You Are The Context: Mobile Is A Behavior, Not A Channel
MoBlog, Steve Smith - Thursday, April 30, 2015
Follow the data and the behaviors they register, not just the medi ...
- Micro-Moment Reflex Follows Alice Down The Rabbit Hole
SearchBlog, Laurie Sullivan - Thursday, April 30, 2015
Alice zipped down the rabbit hole to Wonderland, emerging on the oth ...
- Will Google Connect Mail, YouTube To Target Search Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2015
The underbelly of the Web connects a person's Gmail email address, YouTu ...
- The App Attention Economy Is Booming: Retention Still The Challenge
Data and Targeting Insider, Steve Smith - Monday, April 13, 2015
Our engagement with phone and tablet apps is only increasing. When ...
- Turn Hit With New Lawsuit Over 'Zombie' Cookies
Daily Online Examiner, Wendy Davis - Thursday, April 9, 2015
Two New York state residents have sued ad company Turn for i ...
- Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA
Mobile Marketing Daily, Laurie Sullivan - Wednesday, April 8, 2015
Yahoo has released a feature in Gemini allowing advertisers to target nati ...
- In Shift, Bell Canada Will Obtain Opt-In Consent For Behavioral Targeting
PolicyBlog, Wendy Davis - Wednesday, April 8, 2015
Now that the Federal Communications Commission has reclassified broadband as a utilit ...