- Performics, Northwestern Create Lab: Invest Resources To Study Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2016
Performance agency Performics has partnered with Northwestern University to form a search-bas ...
- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Guardian has confirmed losses of £69m for the last financial ye ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- How Programmatic Audio Will Change The Game For Spotify
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
Jana Jakovljevic, head of programmatic for Spotify, the streaming music service, spo ...
- Targeting Follies: Youtube Thinks I'm A Woman, Web Sites Think I Should Hire Myself
Online Spin, Maarten Albarda - Monday, July 25, 2016
Last week, I was traveling and missed late-night reactions to the Republicati ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...
- Women's Purchasing Influenced By Social Media
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 18, 2016
Some 72% of women surveyed say the ability to check social-media recommendatio ...
- If Email's So 'Legacy' How Comes It's Driving Digital Targeting And Cross-Channel Conversions?
EuroMail, Sean Hargrave - Monday, July 18, 2016
It's so easy to write off email and forget how it's t ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
AI & IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the id ...
- How Email Behavioral Triggers Differ Between Agencies, In-House
Email Marketing Daily, Jess Nelson - Tuesday, July 12, 2016
In-house email marketers are more likely to prioritize dynamic and behavioral-driven elemen ...
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Razorfish Explores Consumers With New Cosmos Platform
MAD, Larissa Faw - Wednesday, July 6, 2016
Powered by patent-pending artificial intelligence algorithms, Cosmos harnesses intelligence from online a ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...