- AT&T Pulls Plug On Pay-For-Privacy Pricing
PolicyBlog, Wendy Davis - Friday, September 30, 2016
AT&T will no longer charge U-Verse subscribers higher fees to avoid target ...
- Offline Measurement and Attribution are Improving
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichann ...
- Turn, Verizon Battle Users Over 'Supercookies'
Daily Online Examiner, Wendy Davis - Thursday, September 29, 2016
Ad company Turn is urging a federal appellate court to leave ...
- Varick Media Management Partners With Drawbridge On Cross-Device Platform
Real-Time Daily, Tobi Elkin - Thursday, September 29, 2016
Programmatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- Social, Not Search, Gaining More Of Marketers' Budgets
SearchBlog, Laurie Sullivan - Wednesday, September 28, 2016
Marketers are willing to open their pockets and trust Google, Bing, a ...
- Adding Behavioural Data To Email Automation Reaps Rewards
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 26, 2016
While email marketing is still king, when used in combination with marketi ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- Privacy Watchdog Faults Harte Hanks, Dropbox And Panasonic
Daily Online Examiner, Wendy Davis - Thursday, September 22, 2016
Web sites run by cloud storage company Dropbox, electronics giant Panasonic a ...
- Vizio Urges Judge To Throw Out Video Privacy Case
Daily Online Examiner, Wendy Davis - Tuesday, September 20, 2016
Smart TV manufacturer Vizio is asking a federal judge to dismiss ...
- Proposed Privacy Rules Will Result In Higher Broadband Fees, CTIA Claims
PolicyBlog, Wendy Davis - Monday, September 19, 2016
Wireless providers argue that proposed privacy rules will make it impossible f ...
- Marketers Looking For 'Signals' -- Which AcuityAds Hopes To Provide
RTBlog, Tobi Elkin - Thursday, September 15, 2016
More companies are looking for "signals" that can give them more informati ...
- Snapchat Goes Further Into Ad Targeting
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
Snapchat is getting serious about ad targeting, including "letting advertisers target custome ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects Underway
Connected Thinking, Chuck Martin - Tuesday, September 13, 2016
While brands and marketers grapple with how to deal with an I ...
- Q&A With 'Data Junkie, SocialCode's Todd Parsons
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 14, 2016
Todd Parsons joined SocialCode as chief product officer less than two mont ...
- Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
Content discovery platform Outbrain announced a partnership with Bombora, a provider ...
- TVAdSync Launches European Version Of Its Smart Retarget TV Product
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- VisualDNA Launches Personality-Based Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
VisualDNA, a marketing technology company that combines the science of psychology wi ...
- Viacom, Mattel, Hasbro And Jumpstart Sanctioned For Tracking Kids
PolicyBlog, Wendy Davis - Tuesday, September 13, 2016
New York Attorney General Eric Schneiderman sanctioned four companies for allegedly violati ...
- Advertisers Look To Emotional 'Moments' To Drive Engagement, Content Experiences
MediaDailyNews, Laurie Sullivan - Thursday, September 8, 2016
Advertisers are increasingly moving toward a focus on consumer behavior that creat ...
- Watchdogs To FCC: Don't Water Down Privacy Proposal
PolicyBlog, Wendy Davis - Wednesday, September 7, 2016
The FCC should forge ahead with privacy rules that would restrict broadba ...
- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Samba TV announced Wednesday that it has partnered with MediaMath to provi ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray Kingman
RTBlog, Tobi Elkin - Wednesday, September 7, 2016
Audience targeting across screens and devices is essential to marketers. It's al ...
- As Snapchat Matures, Is Its Honeymoon Phase Over?
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
"Other than reaching the younger crowd, it’s been difficult for advertisers ...