- Tecate Sponsors Pacquiao Versus Hatton
Marketing Daily, Karl Greenberg - Thursday, April 30, 2009
So what's a Mexican cerveza brand that markets to Mexican Americans doi ...
- Toasted Head Fires Up Fans Via Facebook
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2009
Super-premium wine brand Toasted Head has attracted nearly 3,300 fans since launchi ...
- More McDonald's Restaurants Adding Dr Pepper
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 28, 2009
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- Premium Foods, Beverages Redefine Simplicity
Marketing Daily, Karlene Lukovitz - Friday, April 24, 2009
"Our research suggests that brands that celebrate the aesthetic beauty in re ...
- Lipton Intros Sparkling Green Tea
Marketing Daily, - Wednesday, April 22, 2009
The Pepsi-Lipton Tea Partnership is launching Lipton Sparkling Green Tea, the fir ...
- MillerCoors Tweaks Miller Chill
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 22, 2009
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- Index Finds Four Beer Brands Worth Retiring
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2009
Coors' Keystone, A-B/InBev's Busch, and Miller Brewing Co.'s Milwaukee's Best and Icehou ...
- Pepsi Launches Takeover Bids For Two Bottlers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 20, 2009
PepsiCo launched a $6 billion takeover bid for its two largest independe ...
- Coke Taps YouTube, Facebook For Sprite
Marketing Daily, Karl Greenberg - Friday, April 17, 2009
"Most traditional brand managers want to put the Sprite name over everythi ...
- Sprite Markets U.K. Singer Via You Tube
MediaDailyNews, Karl Greenberg - Friday, April 17, 2009
You may not know who Katie Vogel is now, but if Coca-Cola ...
- Is D'Amore Overplaying His Hand At PepsiCo?
Around the Net In Brand Marketing, Thom Forbes - Friday, April 17, 2009
In an in-depth look at Massimo F. d'Amore's attempt to reinvigorate PepsiCo ...
- Impact Of Environmentalists On Bottled Water Questioned
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 15, 2009
If ever there was an industry in need of a PR campaig ...
- Got Milk Peeps Debut Virtual Rock Star
Marketing Daily, - Tuesday, April 14, 2009
The California Milk Processor Board's "White Gold" campaign to get teens interest ...
- Borden Intros New Packaging, Disney Star Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 14, 2009
The campaign featuring Gomez, star of Disney's "Wizards of Waverly Place" seri ...
- Gatorade Sues Powerade; Says Campaign Misleads Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 14, 2009
In a lawsuit filed in federal district court in New York, Pepsi ...
- Who Drinks Soy Milk?
Marketing Daily, - Monday, April 13, 2009
Top 10 DMAs in which live adults who drank more than ...
- Corona, Other Imported Beer Brands Under Pressure
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
The recession and intense competition are hitting higher-priced imported beers, particularly t ...
- Millercoors Removes BBH, Y&R And Upshot From Lineup
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
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- Dasani Taps TLC Singer Chilli
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
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- Kosher Coke Flying Out Of The Stores
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
Two-liter bottles of Kosher for Passover Coke are quickly disappearing from supermark ...
- Dairy Drink Consumption Slows
Marketing Daily, - Wednesday, April 8, 2009
Worldwide consumption of dairy drinks grew just 0.5% last year in lit ...
- Coke's Innocent Deal Marks New Expansion Approach
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
Coca-Cola's $44 million investment in British smoothie maker Innocent this week spea ...
- Bad Times Are Good For Some F&B Segments
Marketing Daily, Karlene Lukovitz - Tuesday, April 7, 2009
Bread, sweet spreads, frozen meals, side dishes and coffee have been amo ...
- Diageo Offers In-Store Displays For Chilled Beer and Cocktails
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
Diageo, whose brands include Johnnie Walker scotch and Guinness beer, is developi ...
- Hillshire Farm, Miller Launch Co-Branded Brats
Marketing Daily, Karlene Lukovitz - Monday, April 6, 2009
The new sausage products will be featured in the 2009 Char-Broil Grilli ...
- Coke Forced To Dispel Australian Ad Dispelling 'Myths'
Around the Net In Brand Marketing, Thom Forbes - Friday, April 3, 2009
The Australian Competition & Consumer Commission says Coca-Cola could have misled consume ...
- Pure Life Launches Healthy Habits Challenge
Marketing Daily, Karlene Lukovitz - Thursday, April 2, 2009
The program's concept ties in with findings of a recent online surv ...
- Coca-Cola Tests Machines That Run Commercials, Interact
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 2, 2009
Coca-Cola is testing 150 interactive vending machines at Simon Malls in t ...
- Glacéau Vitaminwater Introduces New Low-Calorie Beverage
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 1, 2009
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- Cross-Media Case Study:Plugged in to the Electorate
OMMA Magazine, Nina Lentini - Wednesday, April 1, 2009
In 2007, as the cola wars intensified and consumers kept backing aw ...