- Mountain Dew Extends Label Art Effort
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
"There's definitely a consistency between the DEWmocracy and Green Label efforts ...
- Continental Airlines Partners With Red Bull, Stirrings
Marketing Daily, - Wednesday, June 30, 2010
Houston-based Continental partnered with Stirrings, the leading premium cocktail mixer brand, ...
- Mootopia Goes To The Dentist
Marketing Daily, - Wednesday, June 30, 2010
The 60-second spot extends the CMPB's "Mootopia" campaign on the beauty benefi ...
- MediaCom Sends Guba Global, Mediavest Names Kiernan SVP
MediaDailyNews, Fern Siegel - Tuesday, June 29, 2010
WPP's MediaCom Worldwide has named Dominic Guba global head of trading, ...
- No Effort Too Small In Coca-Cola's Largest-Ever Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
As part of its largest-ever marketing campaign ever, across 160 countries, Coca-Co ...
- Miller Finds Women Often Beat Men As Beer Tasters
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
...
- Mountain Dew Lets Fans Plan Tour, Events
Marketing Daily, Karlene Lukovitz - Monday, June 28, 2010
"I've been doing event marketing for 20 years," says Motive's Matt Statma ...
- InBev's Carlos Brito Has Big Plans For Bud In U.S., Globally
Around the Net In Brand Marketing, Thom Forbes - Monday, June 28, 2010
David Kesmodel chats with Carlos Brito, the 50-year-old native of Rio ...
- McDonald's Continues To Pour On The Beverages
Around the Net In Brand Marketing, Thom Forbes - Monday, June 28, 2010
Emily Bryson York takes a look at McDonald's burgeoning efforts to beco ...
- Eight O'Clock Coffee's N.Y. Promo Celebrates WOM
Marketing Daily, Tanya Gazdik - Monday, June 28, 2010
On June 28, commuters passing through Grand Central Terminal will have ...
- Vitaminwater Jumps On 'Twilight' Bandwagon
Marketing Daily, - Thursday, June 24, 2010
The winner will be sent to the set of the filming ...
- NPD: Consumers Still Economizing On Food
Marketing Daily, Karlene Lukovitz - Wednesday, June 23, 2010
Nearly one-third plan to use more coupons from magazines and newspapers; 2 ...
- Coke Coast Clean-Up Effort Raises $566,000
Marketing Daily, - Wednesday, June 23, 2010
A "Care For Our Coast" campaign, in which the Coca-Cola Bottling Compa ...
- Beer Buyers' Belts Backslide
Marketing Daily, Robert Passikoff - Tuesday, June 22, 2010
The $100 billion industry is staggering into the critical selling season wi ...
- Retailers Tell Pepsi They Want Customized, Bundled Promotions
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
Eric Foss, the PepsiCo's North American bottling business chief who has be ...
- Apps That Read UPCs: Fad Or Conversation Starter
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
Both Coca-Cola and PepsiCo are using Stickybits, a mobile app that allo ...
- SoBe Backs 'Lounge' On Comedy Central
MediaDailyNews, David Goetzl - Friday, June 18, 2010
PepsiCo's SoBe is backing a new online talk show on Comedy Central ...
- Pepsi Uses Sports To Drive Refresh Project
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
Barry Janoff talks to Jeff Dubiel, Pepsi vp-sports marketing, about the company ...
- Pepsi's Bough Details Its Social Media Cred
Marketing Daily, Karl Greenberg - Thursday, June 17, 2010
Pepsi established a "Mission Control Center" for Gatorade that takes the brand ...
- The Day The Icing Died, And Why Diageo And W+K Had To Kill It
The Social Graf, John Capone - Friday, June 18, 2010
If, over the past month or so, a friend has sauntered ...
- Coca-Cola Re-Ups With Mall Marketer SBV
Marketing Daily, - Wednesday, June 16, 2010
The Coca-Cola Company has announced that it has extended its marketing partnersh ...
- Hain Celestial Acquires U.K. Food-to-Go Company
Marketing Daily, - Wednesday, June 16, 2010
"We view this as a strategic acquisition to broaden our customer ba ...
- B. Bonin Bough: From The 'Nerds' To The 'Brady Bunch'
Show Daily, Joe Mandese - Thursday, June 17, 2010
The big change taking place in media and society isn't the breakthrou ...
- The Secret Pepsi Army
Show Daily, Mark Walsh - Thursday, June 17, 2010
In the morning keynote at OMMA Social, Bonin Bough, Director of Digit ...
- What To Do When Social Media Marketing Goes Awry
Show Daily, Joe Mandese - Thursday, June 17, 2010
PepsiCo. Social media marketing guru Bonin Bough spend a lot of ti ...
- Spanish Lessons: Univision Vs. ESPN.com Live Online
VidBlog, John Capone - Thursday, June 17, 2010
Even here in a country where more people know the name ...
- Police Arrest Two Women Over Ambush Marketing At World Cup
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
South African police yesterday arrested two women they charged with organizing ...
- Emergen-C Uses Social Media For (Real) Sampling
Marketing Daily, Karlene Lukovitz - Tuesday, June 15, 2010
In its coming fiscal year starting in July, the brand will al ...
- Nestle Sues Sara Lee Over Nespresso Patent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
...
- Coke Widening Mello Yello Distribution; Goes Retro With Cans
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
After a period of very mellow marketing -- virtually no spending ...