- Heineken Re-ups For 3 More Years Of UEFA Soccer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Heineken is back for three more years sponsoring UEFA Championship League socce ...
- Kraft Hopes To Attract Hispanics With Kool-Aid
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
This year, Kraft will triple its spend against the Hispanic market ...
- Pediatricians Flag Energy, Sports Drinks For Youth
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 31, 2011
There's a new message today for teens and their parents regarding wh ...
- Nestle Introduces Nespresso-type Baby Milk
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
Nestle launched BabyNes this week. The milk dispenser uses a system th ...
- Red Bull Teams With Gamer Group
Marketing Daily, - Tuesday, May 24, 2011
Red Bull is teaming up with the Entertainment Consumers Association (a non-prof ...
- Bacardi Continues Summer Ads On Cable
MediaDailyNews, David Goetzl - Tuesday, May 24, 2011
Bacardi has continued the trend of alcohol marketers using cable networks ...
- Pabst Hires Mars Exec As CMO
Marketing Daily, - Monday, May 23, 2011
Pabst Brewing Company (PBC) has hired Bryan Crowley as chief marketing offi ...
- Coca-Cola Taps Perez to Head Sustainability
Marketing Daily, - Monday, May 23, 2011
The Coca-Cola Company has appointed Beatriz Perez, currently CMO for Coca-Cola Nor ...
- Smucker Buys Rowland Coffee
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
The J.M. Smucker Co. has completed the acquisition of the coffee bran ...
- Modelo Succeeds By Reaching Out To Hispanic Beer Drinkers
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Modelo Especial is one of the fastest-growing beer brands. But it h ...
- Joe Montana Calls Plays For Joint Juice Supplement National Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
Joe Montana has signed to be marketing spokesperson for Joint Juice, Inc ...
- Joe Montana Calls Plays For Joint Juice Supplement National Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
Joe Montana has signed to be marketing spokesperson for Joint Juice, Inc ...
- Corona Offers Escape To Mexico With 'Beach Getaway'
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2011
More than 10,000 bottles and 1,000 12-pack cans will include the n ...
- TNT, Coors Light Drive NASCAR Promo
MediaDailyNews, - Wednesday, May 18, 2011
TNT said it has joined with Coors Light on a promotion th ...
- Budweiser Offers A Shot At The 'Big Time'
Marketing Daily, Tanya Gazdik - Monday, May 16, 2011
Budweiser plans digital support (including display ads) in multiple international markets, includi ...
- Branding Through Creepiness: David Lynch Goes Around the Bend
VidBlog, Steve Smith - Tuesday, May 17, 2011
Someone stop David Lynch before he makes another ad. I say th ...
- Tech-Industry Marketing Vet Facing Problems In Marketing Oregon's Wines
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 16, 2011
Jeanette Morgan has been executive director of the Oregon Wine Board f ...
- Maroon 5 and Coca-Cola Make Beautiful Music -- in Just 24 Hours
Creative Media Blog, Amy Corr - Monday, May 16, 2011
Twenty-four hours seems like an eternity, yet if I were told ...
- Breckenridge Craft Beer TV Spots Spoof Big Brands
Marketing Daily, Karlene Lukovitz - Saturday, May 14, 2011
Craft beers' appeal has always resided in their distinctive, individualistic tastes a ...
- Kroger, Fresh Market To Stock Wolfgang Puck Iced Coffee
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 13, 2011
Wolfgang Puck plans to bring his new iced-coffee brand to 35 stat ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Small Brewer Pokes Fun At The Big Beers
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 11, 2011
A new TV campaign for Breckenridge Brewery of Colorado makes fun ...
- Healthy Weight Group Launches Campaign
Marketing Daily, - Tuesday, May 10, 2011
The Healthy Weight Commitment Foundation -- made up of 160 retailers, fo ...
- Red Bull Is Getting Into Publishing In The U.S.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
It owns sports teams, sponsors groups of extreme-sports and adventure junkies, a ...
- Maker's Mark Launches First TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
Print and out-of-home will remain Maker's Mark's dominant advertising media for t ...
- Michelob Ultra, Bridgestone Team For Father's Day Promo
Marketing Daily, Tanya Gazdik - Monday, May 9, 2011
The Golfer's Ultimate 6-Pack will be released on May 23 and ...
- Nestle Waters To Buy Sweet Leaf Tea
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 9, 2011
"With Nestlé Waters bringing increased capabilities, we will be able to off ...
- CSPI Rains on Coke's 125th Anniversary Parade
Marketing Daily, - Friday, May 6, 2011
Coca-Cola is pulling out the stops for its summer-long 125th anniversary. ...
- Coca-Cola's Vitaminwater Taps CPB
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 4, 2011
Coke Zero's agency, Crispin Porter and Bogusky, now handles Vitaminwater as wel ...
- Cargill's Truvia Now #2 Sugar Substitute
Marketing Daily, Karlene Lukovitz - Tuesday, May 3, 2011
The tabletop side of the balance sheet is the tip of t ...