- Snapple Sweeps Extends 'Got Talent' Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, June 27, 2012
Snapple, the official beverage sponsor of NBC's "America's Got Talent" show, h ...
- Perrier Drops It Like It's Hot
Video Critique, Larry Dobrow - Thursday, June 28, 2012
One of the underdiscussed aspects of the viral-superclip era is how ...
- New Kraft Coffee Unit Booming
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
Cheaper arabica beans and ambitious goals have given Dutch group D.E. Mast ...
- DairyGood.org Takes Straightforward Approach to Successfully Promote Its Agenda
Video Critique, Larry Dobrow - Tuesday, June 26, 2012
Were y'all aware that an organization called The Innovation Center For U. ...
- AB InBev Poised To Get Even Bigger
Marketing Daily - Top of the News, Thom Forbes - Monday, June 25, 2012
Several media outlets are confirming a "Wall Street Journal" report late yesterd ...
- Packaging: Are Consumers Satisfied?
Marketing Daily, Karlene Lukovitz - Thursday, June 21, 2012
Few express overall dissatisfaction with food and beverage packaging. At the sa ...
- GMA/PwC Report: 'Demand Chain' Driving CPG Growth
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2012
Having more or less maximized returns from the supply chain, top-performing foo ...
- Coca-Cola Deepens Retail Partnerships
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
Coca-Cola is a year and a half into its new retail strateg ...
- Report: Premium Beer To Grow 2% Per Year
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Global sales of premium beers will realize a compound annual growth ra ...
- M&M's, Subway Lead Dads' Best-Perceived Brands
Marketing Daily, Karlene Lukovitz - Wednesday, June 13, 2012
While dad probably wouldn't mind getting the keys to a new Porsc ...
- In Supermarkets, Dads Now Top Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, June 12, 2012
If food marketers just heard a crash in Aisle 3, it m ...
- Green Mountain Woes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Share prices of Green Mountain Coffee Roasters Inc., have fallen more th ...
- Spanish TV Ads Deal With Recession
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
An alien spaceship hovers over a dusty, recession-hit Spanish town and ...
- Coca-Cola: Sugary Drinks Won't Fatten
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Coca-Cola swung back at New York Mayor Michael Bloomberg's efforts to lim ...
- Right Guard Scores Off Basketball Doc
Marketing Daily, Aaron Baar - Sunday, June 10, 2012
This year's Olympics mark an important anniversary for basketball fans. It's t ...
- Elie Khouri Likes His Espresso Swissified
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Can Elie Khouri stack up to George Clooney for pitching the Swi ...
- New Yorkers' Soda Perceptions Dive On Ban Proposal
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
New York City residents' perceptions about major soda brands, as measured ...
- Kopparberg Launches Humorous Euro 2012 Drive
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Swedish cider maker Kopparberg is launching its first football themed campaign ...
- Sing Out: Pepsi Teams With Viacom For Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, June 6, 2012
As the Cola Wars will be fought largely via music this summe ...
- Diageo Expands Scotch Stake
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
Drinks group Diageo Plc is to invest over GBP1 billion ($1.5 billio ...
- Molson Coors To Grab StarBev
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
Molson Coors, the U.S.-Canadian brewer whose brands include Coors Light and Carlin ...
- Gold Peak Tea: Take A Year Off, On Us
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Coca-Cola's Gold Peak Tea brand -- which drove more than a thi ...
- Skinnygirl Launches Interactive TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
In the latest twist on its new "Drink Like a Lady" campaig ...
- True Lemon Coupons For Summer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
True Lemon, a challenger brand to the well-saturated $1 billion powdered so ...
- Zevia Sees Opp: Ads Back N.Y.'s Soda Ban Plan
Marketing Daily, Karlene Lukovitz - Monday, June 4, 2012
The privately owned, Seattle-based company launched in 2007, reportedly the first U. ...
- Disney Will Announce Major Childhood Obesity Initiative
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 5, 2012
Walt Disney chairman Robert A. Iger, who today will announce with Fir ...
- Jamba Juice In Rock 'N' Roll Marathon
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 1, 2012
The national fresh-squeezed fruit drink destination will bring its "Live Fruitfully" mant ...