- Why Pepsi Canned The Refresh Project
Marketing: Causes, Craig Bida - Monday, October 29, 2012
After years of attention, interest and fanfare, earlier this year Pepsi l ...
- Melita Making Single-Serve Coffee Pod
Marketing Daily, Aaron Baar - Thursday, October 25, 2012
Melita, maker of premium coffee, filters and makers, is getting into t ...
- Jamba Juice Takes Bite Of 'Twilight' Action
Marketing Daily, Karlene Lukovitz - Monday, October 22, 2012
A supporting, Facebook-based Twilight Saga Sweepstakes offers two tickets to the "Breaki ...
- Monster Energy Drink Sued Over Teen's Death
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 23, 2012
The parents of a 14-year-old Maryland girl who died of cardiac arre ...
- FDA Probes Monster Beverages
Raw, Karlene Lukovitz - Tuesday, October 23, 2012
The Food and Drug Administration has confirmed that it is investigating repor ...
- Good Earth Tea Launches Offbeat Sampling Tour
Marketing Daily, Karlene Lukovitz - Friday, October 19, 2012
From Oct. 12 to 31, the brand's "Untamed Moments Tour" is sendi ...
- Parsing The Jargon Of Pepsi's Analysts Call
Marketing Daily - Top of the News, Thom Forbes - Friday, October 19, 2012
Aficionados of marketing jargon have a veritable trove of phrases to sav ...
- Observers Fear Soda Ban Expansion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Observers in the foodservice industry are looking at the sugary-beverage ban schedul ...
- Who Drinks Aquafina?
Marketing Daily, Nina Lentini - Thursday, October 18, 2012
Top 10 DMAs in which adults drank Aquafina in the last s ...
- Anti-Sugary-Soda Animated Film Goes Viral
Marketing Daily, Karlene Lukovitz - Tuesday, October 16, 2012
"The Real Bears," an animated online video produced by the Center f ...
- Soda Industry Sues To Stop Sales Ban
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
Gulp, here comes trouble. The American soft-drink industry, joined by several N ...
- Store Brands Headed For 30% Share, Report Finds
Marketing Daily, Karlene Lukovitz - Monday, October 15, 2012
Retailer private-label food brands will grow from their current 16% to 1 ...
- Do CMOs Know When They're Lying?
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Trouble is, telling the truth has never been a marketer's strong sui ...
- Did Red Bull Shatter Sponsorship Barriers?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 16, 2012
Red Bull was more than just along for the ride Sunday wh ...
- Lara Bingle Topless For H2CoCo
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 15, 2012
An Australian model who has been having legal run-ins, and is launchi ...
- Red Bull, High Jumps And Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 15, 2012
It's hell for an advertiser to get noticed today. No wonder R ...
- Diet Beverage Consumers Up, But Still Just 20%
Marketing Daily, Karlene Lukovitz - Friday, October 12, 2012
Although consumption of diet beverages has been rising, just 20% of t ...
- Coca-Cola Eyes Spotify Stake
Around the Net In OMD Europe, Nina Lentini - Thursday, October 11, 2012
It is understood that the discussions are at an early stage b ...
- 7 Key Healthful Foods Trends
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2012
Today, food producers, manufacturers, chefs and retailers are increasingly integrating more healthfu ...
- CSPI Animated Film Takes On Sugary Beverages
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2012
The video is viewable at TheRealBears.org, where visitors are being encouraged ...
- New Flavors For Red Bull
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 10, 2012
As if Red Bull weren't busy enough trying to find a laun ...
- What Not To Miss This Morning
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 9, 2012
This morning, while you're feeling, yet again, like Dagwood as you ri ...
- PepsiCo10: Some Results Thus Far
Marketing Daily, Karlene Lukovitz - Monday, October 8, 2012
PepsiCo10, PepsiCo's innovative incubator program for digital start-ups, has received a l ...
- Soda Makers Get Proactive On Calorie Control
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 9, 2012
Say what you want about Michael Bloomberg's initiative to ban the sa ...
- Budweiser Donates $2.5 Million As Part Of MLB Promo
Marketing Daily, Tanya Gazdik - Sunday, October 7, 2012
Budweiser is donating $2.5 million to provide families of U.S. military wi ...
- Cheribundi Goes Guerilla With Sports Teams
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2012
Cheribundi is using a guerilla marketing plan involving college and professional spor ...
- Interbrand Finds Coke Still No. 1 In Value
Around the Net In Brand Marketing, Nina Lentini - Tuesday, October 2, 2012
"We remain very humble that we're in that top spot," said Jose ...
- Heineken Cages Tiger
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 1, 2012
Heineken NV gained full control of Asia Pacific Breweries (APB), maker ...