- Coca-Cola Wins Social Races At Indy And 600
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
First, Coke is a major sponsor of both races. Second, NASCAR driv ...
- Coca-Cola Partners With OPI Nail Polish
Marketing Daily, Karlene Lukovitz - Friday, May 30, 2014
The new colors will be available in June at professional salons a ...
- Nestea Back On TV; Updates 'Plunge' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 27, 2014
In the new TV ad, a stranded musician who is found wanderi ...
- Michelle Obama Fights Cuts To School Lunch Standards
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 28, 2014
Michelle Obama pushed back yesterday against push-back from some schools, an associati ...
- NEW! Strategic Milk Alliance Urges Canadians To 'Milk Every Moment'
Out to Launch, Amy Corr - Tuesday, May 27, 2014
A paper towel dispenser that prints out news in real-time. A talki ...
- Malibu Launches Summer Campaign, OneRepublic Tour
Marketing Daily, Karlene Lukovitz - Thursday, May 22, 2014
Digital marketing efforts are running on Vevo and Live Nation, among oth ...
- Sapporo Launches First U.S. TV Campaign
Marketing Daily, Tanya Gazdik - Friday, May 23, 2014
Sapporo beer is launching a $2 million integrated campaign which includes t ...
- Britvic Hands Digital Brief To TH_NK
Around the Net In MAD London, Sean Hargrave - Thursday, May 22, 2014
Britvic has appointed TH_NK to handle digital for its wide range ...
- New Belgium Plays Up Bike Connection
Marketing Daily, Tanya Gazdik - Wednesday, May 21, 2014
"I met the Chopaderos (outlaw bike club) at the San Diego To ...
- Coke Debuts First All-UGC TV Spot On 'American Idol'
Marketing Daily, Karlene Lukovitz - Tuesday, May 20, 2014
Teens were challenged to submit short videos of themselves showing what ...
- Budweiser Brings Back Patriotic Packaging
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
Budweiser is bringing back its patriotic red, white and blue cans a ...
- Sprite, LeBron James Launch 6 Mix Contest
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
People are encouraged to create videos showing how they're changing the ga ...
- Mike's Hard Lemonade Offering 'Mikehacks'
Marketing Daily, Karlene Lukovitz - Wednesday, May 7, 2014
The campaign spans digital and social platforms, including 15-second preroll packages showcasi ...
- Co-Owner Timberlake Stars In Sauza 901 Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 6, 2014
Of course, the brand's biggest marketing advantage is the ability to levera ...
- Yielding To Consumer Pressure, Coca-Cola Yanking BVOs
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 6, 2014
In what is being hailed as another victory for consumers who petiti ...
- Bud Light Partners With Keep America Beautiful
Marketing Daily, Tanya Gazdik - Sunday, May 4, 2014
Bud Light is partnering with Keep America Beautiful to launch a progr ...
- Miller Lite's Throwback Packaging Resonates
Marketing Daily, Tanya Gazdik - Thursday, May 1, 2014
"We often romanticize the past, and certain images can trigger memories fr ...