Garfield at Large
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2017 Events Calendar
Agency of the Year
January 25, 2017, NYC
Creative Media Awards
January 26, 2017, New York City
February 22, 2017, ATL
Brand Marketers Summit - Cross-Channel
March 7 - 10, 2017, Austin
OMMA at SXSW
March 11, 2017, TX
March 15, 2017, NY
TV Insider Summit
March 19 - 22, 2017, AZ
April 12, 2017, NYC
Marketing Automotive Awards
April 12, 2017, NYC
Data & Programmatic Insider Summit
April 23 - 26, 2017, FL
Search Insider Summit
April 26 - 29, 2017, FL
May 3, 2017, NYC
IoT Marketing Awards
May 17, 2017, NYC
Email Insider Summit
May 31 - June 3, 2017, FL
Publishing Insider Summit
June 4 - 7, 2017, FL
Email Insider Summit Europe
June 25 - 28, 2017, TBD
Search Insider Summit Europe
June 28 - July 1, 2017, EU
Digital Out of Home Awards
September 19, 2017, NYC
Online All Stars
January 19, 2017, NY
Masters of Media Selling
January 18 - 19, 2017, NYC
January 17, 2017, DC
Search Insider Summit
December 7 - 10, 2016, UT
Email Insider Summit
December 4 - 7, 2016, UT
November 17, 2016, CO
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Future of Media
IoT Marketing Forum
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Advertising Week
OMMA at Internet Week
OMMA Audience Buying
OMMA Bots & Chat
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Social Media Insider Summit
Video Insider Summit
Agency of the Year (January 25, 2017, NYC)
Creative Media Awards (January 26, 2017, New York City)
Appy Awards (March 15, 2017, NY)
Marketing Automotive Awards (April 12, 2017, NYC)
Digital Out of Home Awards (September 19, 2017, NYC)
Online All Stars (January 19, 2017, NY)
OMMA Awards (September 26, 2016, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for biddable
Jivox Integrates Its Dynamic Creative With AppNexus' Programmable Bidder
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
Jivox, a data-driven platform for personalized digital advertising, said it will partner ...
DOJ Probes Agency Commercial Production Practices
MAD, Steve McClellan - Tuesday, December 6, 2016
"The Wall Street Journal" reported today that the Justice Department has begun ...
Chocolate By Vdopia Partners With Pixalate On Mobile Video Technology
Real-Time Daily, Tobi Elkin - Friday, June 17, 2016
Chocolate by Vdopia, a global programmatic platform for mobile video advertising, launched ...
Google Lets Brands Bid Based On Device Type, Hailed A 'Significant' Move
Search Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2016
Google's step to increasingly push ad budgets into mobile seems to have ...
YuMe Partners With StickyADS.TV To Expand Premium Video Inventory Globally
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 25, 2016
Audience tech firm YuMe announced a partnership with StickyADS.tv, a provider of ...
It's Time To Restore Keyword Bidding By Platform
Search Marketing Daily, Chris Chang - Monday, May 16, 2016
Enhanced campaigns and universal campaigns give Google control of where ads go, ...
Standards, Measurement Top Challenges For New Ad-Tech Stack
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Changes in programmatic technology are shifting the landscape for the ad-tech stack, ...
Google Realigns Advertiser Products Under DoubleClick Vet Brad Bender
Around the Net in Real-Time, Tobi Elkin - Monday, February 15, 2016
reported that Google is realigning its advertiser product management team by ...
What's The Perfect Paid Search Bid Strategy For Your Business?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 24, 2015
Dusty Vegas guides marketers through several strategies to help them find the ...
Yieldbot Rolls Out Open-Source 'Header Bidding,' Looks To Create Industry Standard
Search Marketing Daily, Laurie Sullivan - Monday, November 9, 2015
Yieldbot on Monday will release an open-source header bidding framework it calls ...
Who's On FirstClick? ZenithOptimedia Acquires 'Biddable Media' Shop Down Under
Real-Time Daily, Joe Mandese - Tuesday, October 6, 2015
ZenithOptimedia this morning announced it is diversifying into performance marketing services Down ...
Tips On Evolving Paid Search Bids
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 30, 2015
Search marketing campaigns continue to evolve. Performance shifts for many reasons. Joseph ...
Sovrn Steps Into 'Header Bidding,' Releases Pre-Auction API
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic supply-side platform (SSP) sovrn on Tuesday announced that it has stepped ...
Marin Optimization Tool Answers 'How Much Do I Bid?' Per Search Campaigns
Search Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2015
Optimizing budgets remains a thorn in the side of marketers. Some struggle ...
comScore Buys Proximic To Bolster Pre-Bid Data Insight
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
It's now clear that comScore believes that the future of programmatic advertising ...
Google AdWords Announces Tools, Formats For Search, Display
Search Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2015
Along with the data, Google on Tuesday announced a series of tools ...
GroupM Has Rebranded Its Interaction Platform, Now Called GroupM Connect
MAD, Steve McClellan - Monday, May 4, 2015
In a memo to staffers issued last week, John Montgomery, chairman North ...
Tips On Bidding Products To Their True Value
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 29, 2015
Let advertisers bid each product based on its predicted value. That's the ...
Google DoubleClick Network Hit With More Malvertising
Search Marketing Daily, Laurie Sullivan - Friday, April 17, 2015
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the ...
CMOs Focus More On Tech To Automate Media Decisions
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2015
Blake Cahill, global head of digital and social marketing at Philips, manages ...
Biddable Media: Programmatic And Search Seasoned With Creativity
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 25, 2015
Will color, font size, and image in ads change based on demographic, ...
YP Automates Local And Mobile Search Buys For National Brands
SearchBlog, Laurie Sullivan - Tuesday, March 3, 2015
The first rule of search engine marketing is never say never. Indeed, ...
IBM, Kenshoo Partner To Support Search Bid Management
Search Marketing Daily, Laurie Sullivan - Thursday, April 17, 2014
Kenshoo, known for predictive media optimization technology, said Thursday it will link-up ...
The Best Biggest Strategies, Per Google
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2014
AdWords gurus hosted a Hangout to discuss different bidding strategies that marketers ...
Sony PlayStation Launches Site Auctioning Off Gaming Memorabilia
Out to Launch, Amy Corr - Wednesday, November 13, 2013
Gamers, this campaign is for you.
BBH New York
Chicken Or Egg: Consumer Behavior Or Tech Innovation
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
Does consumer behavior drive technology or does technology drive consumer behavior? Having ...
The Bid Management Tools Arms Race
Online Media Daily, Ranil Wiratunga - Friday, May 17, 2013
An arms race is a battle with no goal other than to ...
How To Gain Returns From PLAs, Not AdWords Targeting
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 23, 2013
Making the most of the return investments on product listing ads takes ...
Facebook Rolls Out Conversion Tracking Tool
Online Media Daily, Mark Walsh - Tuesday, January 22, 2013
Facebook on Tuesday launched a self-serve conversion measurement and optimization tool for ...
Responsive Type Media: Now You Can Bid Based On A User's Device
RTBlog, Joe Mandese - Tuesday, January 22, 2013
Week Two of RTM Daily, and I have yet another new "R" ...
Page 1 of 1.
All Archives >
Privacy/Terms & Conditions
©2017 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,