- GroupM Hires Goldhersz As Chief Data Officer; Cowdell Moves To N.A. CEO Of MediaCom
MAD, Amy Corr - Wednesday, July 30, 2014
GroupM named Harvey Goldhersz as chief data officer and CEO of Grou ...
- The Human Stories Inside Big Data
Search & Performance Insider, Gord Hotchkiss - Thursday, July 31, 2014
If I wanted to impress upon you the fact that texting a ...
- Palantir Buys Poptip, Ups Brand Data Capacity
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, July 30, 2014
In an effort to improve its social bona fides, data search fi ...
- Over 98% Of Online Publishers Taking 'Data-Driven, Programmatic' Approach To Audience Building
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
Nearly all (98.3%) online publishers are using a "data-driven, programmatic" approach ...
- Microsoft Adds Foursquare Recommendations To Cortana
Around the Net in Mobile, Gavin O'Malley - Tuesday, July 29, 2014
Cortana, Microsoft’s answer to Apple’s Siri, has started culling data from Foursqua ...
- Dentsu Aegis Network Leader: Content Still King
Around the Net In OMD Europe, Tanya Gazdik - Thursday, July 24, 2014
He is one of the most powerful ad executives in the worl ...
- What's A Math Man's Data Capacity?
RTBlog, Tyler Loechner - Thursday, July 24, 2014
Plenty of questions about data have been asked at OMMA Display ...
- Crosswise Improves Cross-Device Ad Targeting, Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
Crosswise dug into the data to build and release Thursday a cross-devi ...
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a n ...
- Search Engine Indexeus Reveals Malicious Hackers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 22, 2014
Indexeus, a new search engine, turns the tables on hackers by exposi ...
- Is Edward Snowden Marketers' Worst Nightmare?
Around the Net In Media, Gavin O'Malley - Monday, July 21, 2014
Could Edward Snowden’s next target be Madison Avenue? Such a scenario ...
- Apple, IBM Ink Deal To Develop Business Software For Mobile First
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 16, 2014
Apple and IBM have put rivalries aside since the early days ...
- Human Factors Are Deciding Factors, Not Big Data
MAD, Steve McClellan - Tuesday, July 15, 2014
That's according to a new study from ad shop gyro and T ...
- ABC Signs Interpublic For 'Reserved Programmatic' Trial, Adap.tv Becomes First 'Approved DSP'
Real-Time Daily, Joe Mandese - Tuesday, July 15, 2014
Interpublic's Mediabrands has announced a deal with ABC to participate in ...
- Carrier IQ Privacy Dispute Goes To Mediation
Online Media Daily, Wendy Davis - Friday, July 11, 2014
A long-running fight about whether software developer Carrier IQ and a gro ...
- 300 Trillion Bytes, 300 Million Sites, 200 Neophytes & 0 Brand Masters
RTBlog, Tyler Loechner - Friday, July 11, 2014
What do you get when 200 brands and agencies advertise on millio ...
- Insurance Targeting: Marketing Same Product To Three Demos
Data and Targeting Insider, Laurie Sullivan - Thursday, July 10, 2014
Digital marketing agency PM Digital and analytics company Paradysz set out ...
- Mining The Aisles: In-Store Experiences Will Render Troves Of Data, And Better Relationships
Data and Targeting Insider, Steve Smith - Wednesday, July 9, 2014
You can't use in-store devices and beacon gadgetry to gather shopper da ...
- Investing In Media Companies: Q&A With Venture Capitalist Vincent Tang
MediaDailyNews, Charlene Weisler - Monday, July 7, 2014
Vincent Tang is a venture capitalist who has made a career ...
- Wyndham Asks Appeals Court To Hear Challenge To FTC
Online Media Daily, Wendy Davis - Tuesday, July 8, 2014
A federal appellate court should decide whether the Federal Trade Commission c ...
- MTV Launches Top 20 Music Videos Based on Social Data
The Social Graf, Erik Sass - Tuesday, July 8, 2014
While music videos played a major part in my childhood entertainment univer ...
- Facebook's Secret Research Was Widespread
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, July 7, 2014
As it turns out, Facebook’s now infamous psychological research study appears ...
- Audience Partners Voter-Targeted Patent Serves Ads Across Computers, Smartphones, Tablets, Addressable TVs
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 2, 2014
Voter file data now up for grabs in some political ad targeti ...
- WPP's Kantar Gets 'Graphic,' Shifts From 'Big Data' To 'Data Storytelling'
MediaDailyNews, Joe Mandese - Wednesday, July 2, 2014
At a time when much of the ad industry seems preoccupied wi ...
- Big Bad Data
RTBlog, Tyler Loechner - Wednesday, July 2, 2014
"Meet Albert," the PR pitch read, "the best artificial intelligence friend ...