- Cablevision To Launch Data Tool To Optimize TV Campaigns
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp ...
- Getting Advertisers To Use Publisher Data: How Did The Conversation Change?
Show Daily, Tyler Loechner - Thursday, April 30, 2015
How have several large publishers changed the conversation when it comes ...
- Adobe Acquires Dynamic Creative Tech, Creates An Advanced Programmatic Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2015
Adobe Systems announced Wednesday that it has acquired dynamic creative technology fr ...
- Google's Project Fi And The Next Challenge To Protect Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 29, 2015
If Google's Project Fi proves successful, users may become even more cautio ...
- Online Marketers Split On Benefits Of Data Co-ops
RTBlog, Tyler Loechner - Wednesday, April 29, 2015
The prospect of data sharing through a cooperative arose just last mon ...
- comScore's Pre-Bid Programmatic Data Now In 44 Countries
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Earlier this year, comScore announced the launch of an "Industry Trust" initiati ...
- Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Retailing giant Kroger on Monday announced it has acquired a significant porti ...
- Political Campaigns And The Race Between Social, Search
Data and Targeting Insider, Laurie Sullivan - Tuesday, April 21, 2015
The increase in prices to advertise on social sites like Facebook cou ...
- Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein
MediaDailyNews, Charlene Weisler - Monday, April 20, 2015
It seems as if the accessibility of big data enables all typ ...
- Yahoo Makes Data Anomalies Work Through Webscope, But Not For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2015
Yahoo Labs has created an algorithm to detect anomalies in data strea ...
- Owning Data Is The Key For Making Good Customer Experiences Even Better
MAD London, Josh Manion - Monday, April 20, 2015
Online retail is a highly competitive market, and Web site-only experiences a ...
- Get Humans More Involved In The Programmatic Process: Real-Time With MultiView's Maitland
RTBlog, Tyler Loechner - Monday, April 20, 2015
At the Programmatic Insider Summit last month, Bret Leece, local chief analyti ...
- Google's $1 Billion Iowa Data Center
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 17, 2015
Cloud services require tons of room to store data. Search and ema ...
- WikiLeaks Publishes Thousands Of Sony Documents, Emails In Searchable Database
SearchBlog, Laurie Sullivan - Friday, April 17, 2015
Whistleblower site WikiLeaks put hundreds of thousands of emails and documents fr ...
- Twitter Turns Off Data Feed To Promising British Start-Up
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
DataSift -- vaunted as one of the British tech industry's best hop ...
- Cyber Security Firm Illumio Gets $100M
Around the Net In Media, Gavin O'Malley - Tuesday, April 14, 2015
Cyber-security firm Illumio has raised a $100 million in a Series ...
- WPP Launches New Consultancy
MAD, Steve McClellan - Monday, April 13, 2015
The holding company said the new unit, Gain Theory, "combines WPP's intellectu ...
- Marketers: Are You Focused On Attracting App Users?
Mobile Insider, David Dague - Tuesday, April 14, 2015
Brands spend billions on Big Data and advanced analytics, gathering customer insigh ...
- WPP And Facebook Partner On Data
Around the Net In MAD London, Sean Hargrave - Friday, April 10, 2015
The partnership will make use of data from Facebook as well ...
- Sinclair Broadcast Aggregates Data With Audience Network
MediaDailyNews, Wayne Friedman - Wednesday, April 8, 2015
Sinclair Broadcast Group and Visible World will work on a programmatic syst ...
- Location-Based Data Firm Gravy Raises $7.6M In Round Led By Gannett
Mobile Marketing Daily, Tyler Loechner - Thursday, April 9, 2015
Gravy, a location-based data analytics firm, on Thursday announced it has clos ...
- Merkle Buys Digital Analytics Consultancy Pointmarc
Around the Net in Real-Time, Tyler Loechner - Tuesday, April 7, 2015
Merkle, a customer relationship management (CRM) agency, on Tuesday doubled its an ...
- LatAm DSP MediaDesk Adds 3 DMP Partners
Real-Time Daily, Tyler Loechner - Monday, April 6, 2015
MediaDesk, a demand-side platform (DSP) for Latin American marketers, on Monday announc ...
- Data Or Creative: The Chicken Or The Egg Dilemma
Marketing Insider: Cross-Channel, Dan Swartz - Monday, April 6, 2015
Tension in the data/creative relationship is probably all too familiar for ma ...
- Throwing Search Query Data Out With The Bathwater
SearchBlog, Laurie Sullivan - Monday, April 6, 2015
As mobile becomes the dominant media to access information on Web sit ...
- Brands With Limited Data View Fail At Data-Driven Marketing
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2015
Capturing one complete view of the customer journey remains ridden with obstacle ...
- MarketShare Tunes Into Data And Attribution, Acquires DataSong
Real-Time Daily, Tyler Loechner - Wednesday, April 1, 2015
MarketShare, a marketing analytics firm, on Wednesday announced it has acquired DataSon ...