- Beware Of Big Data Rabbit Holes
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
In this data-rich age of ours, the biggest danger is drowning ...
- The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is t ...
- For Marketers, Big Data Lacks Adequate Analytics
MAD, Larissa Faw - Monday, September 28, 2015
An Advertising Week panel hosted by Bloomberg's David Westin covered lots ...
- Nielsen Creates APIs For National, Local TV Services
MediaDailyNews, Wayne Friedman - Monday, September 28, 2015
To help media companies get faster and easy access to TV researc ...
- Transparency On Data Will Show Brands What Automated Buying Can Do For Them
RTBlog, Sean Hargrave - Tuesday, September 29, 2015
It's clear why agencies and publishers like automated buying -- but unt ...
- AOL Claims It Can Close Gap Between Mix Models And Attribution
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2015
AOL will announce later today the integration of media mix modeling (MM ...
- Adobe Fuels Data Use Through Analysis Workspace
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2015
Adobe has released a way for marketers and data scientists to analyz ...
- 83% Capture IoT Data, 8% Make the Most of It
Connected Thinking, Chuck Martin - Tuesday, September 22, 2015
Connected things lead to masses of data and that's where the bla ...
- Sometimes I Want To Be An Ostrich
SearchBlog, Laurie Sullivan - Tuesday, September 22, 2015
While standing in the checkout line at Whole Foods last week ...
- Breaking Bad Network Chief Says Data Should Not Be Used For Creative Decisions
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
The head of the network behind hit shows such as "Mad Me ...
- Why PCH's Liquid Will Gain Ad Agency Budgets
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2015
Liquid, the tech arm of Publishers Clearing House (PCH), plans to transiti ...
- Digital And Data's Relentless Transformation Of Media Industry Continues
Online Spin, Dave Morgan - Thursday, September 17, 2015
Digital and data are rolling over the legacy establishments of the med ...
- Rubicon Launches Argentina, Hungary Ad Co-Op, Publishers Compete For Search, Social Budgets
Publishers Daily, Laurie Sullivan - Wednesday, September 16, 2015
Rubicon Project has launched a cooperative in Argentina and Hungary to he ...
- Placed Launches 'Cross-Device Marketplace' To Tie Desktop Ads To In-Store Sales
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
Placed, a location-based ad targeting firm and in-store attribution company, on Wednesd ...
- Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
Connexity, the retail publisher formerly known as Shopzilla, has been involved ...
- Russia Tightens Hold On Internet Data
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 14, 2015
A Russian competition watchdog has ruled that Google violated competition rules and has order ...
- IHeartMedia Finance Efforts Boosts Unified's Data Platform, New Markets
MediaDailyNews, Gavin O'Malley - Thursday, September 10, 2015
Clearly happy with their existing partnership, iHeartMedia is leading a $30 milli ...
- B2B Retargeter Demandbase Buys Big Data Firm WhoToo
Real-Time Daily, Tyler Loechner - Thursday, September 10, 2015
Demandbase, a retargeting platform for B2B marketers, on Thursday announced its acquisiti ...
- Search, Data, Targeting And The Sci-Fi Geek
Search & Performance Marketing Daily, Todd Ulise - Thursday, September 10, 2015
Let's start by changing the name "search" to "intent-driven marketing" (IDM), whi ...
- GAO Stares Back At Facial Recognition
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 9, 2015
The U.S. Government Accountability Office (GAO) recently conducted a study into faci ...
- Watchdogs Ask Supreme Court To Let Consumers Sue Data Brokers
PolicyBlog, Wendy Davis - Wednesday, September 9, 2015
Consumers have the right to sue data aggregators like Spokeo for distributi ...
- Ex-Nielsen Data Scientist Doe Joins Programmatic TV Platform Clypd As Research Chief
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic television supply-side platform clypd on Tuesday announced the appointment of Pe ...