- Who's Using Aveeno?
Marketing Daily, Nina Lentini - Tuesday, January 22, 2013
Top 10 DMAs in which adults who used any Aveeno facial sk ...
- Mercury Media Acquires iMarketing
MAD Boston, Tyler Loechner - Friday, January 11, 2013
Santa Monica-based marketing agency Mercury Media this week announced that it h ...
- Jumptap Hires Ex-Yahoo Sales Exec
MAD Boston, Mark Walsh - Friday, January 11, 2013
As initially reported in OnlineMediaDaily on January 8, former Yahoo and Thrilli ...
- Friendly's Names A&G New AOR
MAD Boston, Tyler Loechner - Friday, January 11, 2013
Allen & Gerristen this week announced that it has been named t ...
- Rattle To Lead PEM Campaign
MAD Boston, Tyler Loechner - Friday, January 11, 2013
Beverly-based advertising agency Rattle was selected by the Salem, Mass. Peabody Ess ...
- PreApps.com Seeks to Change The App Game
MAD Boston, Tyler Loechner - Friday, January 11, 2013
PreApps.com, a Boston-based startup, is launching a platform that will allow mobi ...
- Sapient Acquires (m)phasize, Will Offer 'Cross-Channel' Analytics To Nitro Clients
MAD Boston, Joe Mandese - Friday, January 11, 2013
Sapient, the parent of SapientNitro, has acquired "cross-channel" marketing analytics firm (m)phasiz ...
- New Balance Goes To Disney
Marketing Daily, Karl Greenberg - Thursday, January 10, 2013
New Balance is partnering with Walt Disney Parks and Resorts in ...
- New CEO At BCG
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 10, 2013
The Boston Consulting Group, said Wednesday that Richard I. Lesser took ov ...
- Starbucks In Big Blonde Roast Sampling Campaign
Marketing Daily, Karlene Lukovitz - Monday, January 7, 2013
Starbucks has launched a new cross-channel sampling and sharing campaign to accelera ...
- Timothy M. Warren Dies at 89
Around the Net In MAD Boston, Tyler Loechner - Friday, January 4, 2013
Last week, real estate publisher Timothy M. Warren Sr., chairman of Boston ...
- Is Arnold Worldwide Planning a Move?
Around the Net In MAD Boston, Tyler Loechner - Friday, January 4, 2013
According to The Boston Herald, Boston-based ad agency Arnold Worldwide is "consideri ...
- 451 Group Buys Yankee Group
MAD Boston, Mark Walsh - Friday, January 4, 2013
The 451 Group, which operates 451 Research and the Uptime Institute, ...
- 2100 Trust May Bid On Tribune Newspapers
MAD Boston, Erik Sass - Friday, January 4, 2013
The Tribune Co. already has at least one potential buyer interested ...
- Full Service, Full Throttle: Full Service Agency of the Year - Hill Holliday
MAD Boston, Carrie Cummings - Friday, January 4, 2013
Once again, Hill Holiday takes top honors for doing it all, a ...
- Online Video and Social Media: That's a Marriage Made in Marketing Heaven
MAD Boston, P.J. Bednarski - Friday, January 4, 2013
Maybe it has been like this forever, but I'm just noticing n ...
- MIT Media Lab Helping 2012 Media Agency of the Year
MAD Boston, Tyler Loechner - Friday, January 4, 2013
The MIT Media Lab has helped Carat USA to be named Med ...