- Lippin Partners With jLine To Expand Event, Brand Work
MediaDailyNews, Wayne Friedman - Wednesday, May 27, 2009
Los Angeles-based entertainment public relations and communications company The Lippin Group tea ...
- Anheuser Safety Campaign Features NASCAR Star
Marketing Daily, - Wednesday, May 27, 2009
NASCAR legend Richard Petty is the spokesperson for a new Anheuser-Busch campai ...
- Beefing Up Smith & Wollensky's Brand
Around the Net In Brand Marketing, - Tuesday, May 26, 2009
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- Toyota Falls, Honda Climbs In Auto Supplier Survey
Around the Net In Brand Marketing, - Tuesday, May 26, 2009
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- Fire Sale At Chrysler Dealerships Across Nation
Around the Net In Brand Marketing, - Tuesday, May 26, 2009
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- Malls Increase Event Lineups To Lure Back Shoppers
Around the Net In Brand Marketing, - Tuesday, May 26, 2009
With the recession causing Americans to cut back on their shopping tri ...
- The Hundreds: Retailer Aims To Sell, Not Sell Out
Around the Net In Brand Marketing, - Tuesday, May 26, 2009
The Hundreds, a clothing retailer with high "street-wear" cred, has already expand ...
- Papa John's, USPS Start Augmenting Reality
Around the Net In Brand Marketing, - Tuesday, May 26, 2009
Papa John's and the U.S. Postal Service are among companies trying o ...
- Bing Takes Wing: Massive Campaign For Microsoft Search
Around the Net In Brand Marketing, - Tuesday, May 26, 2009
Bing is now the name of Microsoft's new search engine, whose laun ...
- McAfee Launches Cybercrime-Fighter Web Doc
Online Media Daily, Aaron Baar - Wednesday, May 20, 2009
For many, the thought of identity theft is an abstract -- somethi ...
- White Cloud Trademark For Sale Outside Of U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
The rights to the White Cloud brand name, which originated at Proct ...
- Message In What We Buy, But Nobody's Listening
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
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- Sisyphus Had It Easy Compared to BBH New York
Online Media Daily, Gavin O'Malley - Tuesday, May 19, 2009
Talk about your uphill battles. How about opening an online bank f ...
- Signs Point To Resurgence In Brand-Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, May 18, 2009
Nearly three-quarters of the 129 marketers surveyed last month by the Associati ...
- How Are Our Brands Doing?
Marketing Daily, Susan Nelson - Thursday, May 14, 2009
In these rough times maintaining a healthy brand requires powering on a ...
- Porsche Is Most-Recommended Brand
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2009
The most recommended brand was Porsche, with the highest owner recommendation ...
- Consumers Embrace American Fashion Brands
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2009
"Over the past decade, fashion providers went through their satisfaction and quali ...
- The Sky May Not Be Falling, But The Ground Is Definitely Shifting
Marketing: Green, Hugh Hough - Wednesday, May 13, 2009
What can your brand do? Embrace your community -- i.e., your stakeholder ...
- Peacock Struts NBCU Brand Campaign
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2009
Celebrating its fifth year under the NBC Universal banner, the big med ...
- To App Or Not To App: A Report Offers Guidance
Online Media Daily, Mark Walsh - Monday, May 11, 2009
With marketers caught up in the iPhone app frenzy, a new repo ...
- MySears and MyKmart Send Friend Requests
Online Media Daily, Gavin O'Malley - Thursday, May 7, 2009
Shooting for greater consumer engagement, Sears Holdings has tapped Chicago-based technology compa ...
- Protect Ya Rep Virtually, Boost Brand Value for Real
Online Media Daily, Laurie Sullivan - Friday, May 8, 2009
Companies that embrace brand reputation management best practices have a better publ ...
- Miami Beach's Fontainebleau Ditches Its Sexy Positioning
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
About six months ago, we reported that Miami Breach's refurbished Fontainebleau Hot ...
- Top 10 'Decade-Defining Brands'
Marketing Daily, - Thursday, May 7, 2009
Ten brands that helped set America's cultural agenda over five decades: ...
- Intel Set To Roll Out Ambitious Global Branding Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
Intel is about to launch a massive advertising campaign in more th ...
- AAF Wants To Rehab Madison Ave.'s Image
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
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- Elsevier Fails To Meet Own Standards With Sponsored Pub
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
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- Digital Taking Bigger Role in Branded Content
Online Media Daily, Gavin O'Malley - Wednesday, May 6, 2009
The overall importance of branded entertainment continues to climb in the strateg ...
- Mofilm Contest Uses Mo' Mobile, Video
Online Media Daily, Tanya Gazdik - Wednesday, May 6, 2009
A diverse set of marketers have signed on as participants in t ...
- Whatever Comes First At the Chicken Factory, It's For Sale
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 5, 2009
Kim Souza's lede had me cackling at sunrise: "Poultry companies have fou ...