- Marketers Move Fast On Mobile Coupons
Around the Net In Online Marketing, Ross Fadner - Monday, June 29, 2009
...
- Jackson Legacy To Follow Path Of Elvis, Lennon
Marketing Daily, Karl Greenberg - Friday, June 26, 2009
Robert Hollander, founder of L.A.-based Brand Sense Marketing, which handles licensing f ...
- Bing Gaining in Name Recognition
Online Media Daily, Aaron Baar - Thursday, June 25, 2009
Microsoft's marketing investment -- which reports have suggested will top $100 milli ...
- Report: Yahoo Preparing Brand Overhaul
Around the Net In Online Marketing, Ross Fadner - Thursday, June 25, 2009
This sounds familiar: Kara Swisher reports that Yahoo is working on ...
- Bada-Bing: WPP Teams With Microsoft To Research How Search Builds Brands
Online Media Daily, Joe Mandese - Wednesday, June 24, 2009
WPP Group this morning unveiled plans for a research initiative with Microso ...
- The New Rules Of Brand Competition
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
The old model of marketing -- offer differentiated benefits to specific segmen ...
- Brands That Create Value Are 'Energized'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
For at least five years, the tried-and-true formulas to boost sales a ...
- Branding Starts With Your Employees
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
Whether or not they ride an elevator, your best brand assets wa ...
- Marketers Seek To Be Innovative To Break Through Ad Clutter
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
So reads the headline. "You're seeing a lot of ideas everywhere," Ma ...
- Will Brand Loyalty Return In Good Times?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
Kai Ryssdal chats with Northwestern marketing professor Eric Anderson, who says peop ...
- Former P&G Executive To Teach At UCLA
MediaDailyNews, - Thursday, June 18, 2009
Jim Stengel, former global marketing officer of Procter & Gamble, has be ...
- Which Brands Are Coming Up Short On Facebook?
Online Media Daily, - Thursday, June 18, 2009
While a Facebook fan page has become almost as de rigeur f ...
- OPA: Display Ads Drive Engagement, E-Commerce
Online Media Daily, Mark Walsh - Thursday, June 18, 2009
Continuing its campaign to promote the Internet as an effective medium f ...
- Ugly Is In The Eye Of The Beholder
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
Rounding out a roundup that has inexplicably veered toward design and t ...
- The 'Online Name Game'
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 18, 2009
For brands -- along with celebrities and everyone else -- staking o ...
- Protect Your Brand
Marketing Daily, Blake Cahill - Thursday, June 11, 2009
How do businesses and individuals safeguard their hard-earned reputations against the torre ...
- Facebook To Offer Vanity URLs
Marketing Daily, Mark Walsh - Thursday, June 11, 2009
Starting at midnight Eastern time on Saturday, Facebook's more than 200 milli ...
- The Value of Web Relationships
Online Media Daily, Andy Brownell - Thursday, June 11, 2009
"What have you done for me lately?" Ohhh-ohhh-ohhhooo-yeah ...
- Role Of CMO Evolving From "Chief Miracle Officer'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
Chief marketing officers have always crunched numbers, Todd Wasserman reports, but t ...
- Report: Brands Not Ready for Domain Extensions
Around the Net In Online Marketing, Ross Fadner - Tuesday, June 9, 2009
A whopping two-thirds of businesses are unaware that they will be ab ...
- Poor Economy Heightens Brand Equity
Marketing Daily, Karl Greenberg - Monday, June 8, 2009
The top brands in various market segments are a panoply of premiu ...
- Department Stores' Downfall: A Branding Crisis
Marketing Daily, Sarah Mahoney - Friday, June 5, 2009
Kendra Wehmeyer, client director of Landor Associates, argues that the reason so ...
- Lifetime Gives 'Army Wives' Mary Kay Treatment
MediaDailyNews, David Goetzl - Friday, June 5, 2009
Lifetime, counting on a strong summer to help reverse falling ratings, h ...
- P&G Buys Art of Shaving; Realigns Departments Under Holthaus
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 4, 2009
Looking to expand its direct contact with customers, Procter & Gamble ...
- The Failed Promise Of Innovation
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 4, 2009
During the past decade, innovation has stumbled in the U.S., which m ...
- Biggest Loser Expands Into Exercise Accessories
Marketing Daily, - Tuesday, June 2, 2009
The Biggest Loser is expanding its franchise into the video game rea ...
- Daily Candy Is Sweet On Target
Online Media Daily, John Capone - Tuesday, June 2, 2009
First there was chocolate and peanut butter. Then there was Chico a ...
- Six Ways To Avoid Landing In The Product Failure Bin
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 2, 2009
New products are a notoriously risky proposition, Mark Dziersk,vp/ Design at Brandimage-Desgripp ...
- MillerCoors Prexy Says He's Got Bud Where He Wants It
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 2, 2009
MillerCoors' president and chief commercial officer thinks that this may be t ...