- Fill 'Er Up: Hachette, Shell Cross-Promote Brands
MediaDailyNews, Karl Greenberg - Thursday, August 27, 2009
When editors at Hachette Filipacchi enthusiast pubs Road & Track, Car a ...
- T-Shirt Guy Sells Nearly Half Of 2010 Inventory
Marketing Daily, Sarah Mahoney - Thursday, August 20, 2009
No one is comparing Jason Sadler, a Jacksonville, Fla. -based entrepreneur, ...
- Search Engine Satisfaction Study Ties Branding To Search Experience
Online Media Daily, Laurie Sullivan - Tuesday, August 18, 2009
A consumer satisfaction report on search engines and Internet portals released Tuesd ...
- Zippo Keeps The App Flame Burning
MoBlog, Mark Walsh - Wednesday, August 12, 2009
With its virtual lighter app for the iPhone hitting 5 million download ...
- Vitrue Rolls Out One-Stop-Shopping Social Media Planning And Metrics Tool
Online Media Daily, Gavin O'Malley - Tuesday, August 11, 2009
Marketers and technology vendors continue to salivate over social networks and the ...
- Movie Resurrecting Brand Julia Child
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 11, 2009
Have a venerable brand that's been in the doldrums for a deca ...
- Gatorade's CMO Got Lots Of Miles From Nike Experience
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
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- Bud Light Is Getting Back Its Sense of Humor
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
Finding that "Drinkability" apparently doesn't sell beer as well as a f ...
- Mountain Dew, Paramount Team On Interactive Series
Marketing Daily, - Monday, August 10, 2009
Mountain Dew is collaborating with Paramount Digital Entertainment (PDE) on "Circle ...
- 5 Tips For Low-Cost Marketing In A Recession
Marketing Daily, Yves Darbouze - Monday, August 10, 2009
1. Get rid of your expensive, award-winning mediocre results agency. ...
- Starbucks Launches Take-A-Break-From-Work Web Site
Around the Net In Brand Marketing, Thom Forbes - Friday, August 7, 2009
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- Banana Republic Contest Offers To Let Entrants Go 'Mad'
Around the Net In Brand Marketing, Thom Forbes - Friday, August 7, 2009
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- Hearty Brands That Have Weathered Past Recessions
Around the Net In Brand Marketing, Thom Forbes - Friday, August 7, 2009
With the assistance of data-crunching from CoreBrand, Helen Coster and Kurt Badenhaus ...
- Is Microsoft's Bing Jingle As Bad As Online Critics Claim?
Around the Net In Brand Marketing, Thom Forbes - Friday, August 7, 2009
It appears that the kangaroo court known as the Internet has determin ...
- How Powerade Defeated Gatorade In Court
Around the Net In Brand Marketing, Thom Forbes - Friday, August 7, 2009
PepsiCo's Gatorade lost its false advertising and trademark dilution suit against Coca-Cola ...
- Sales Rise At Unilever Under Polman's Initiatives
Around the Net In Brand Marketing, Thom Forbes - Friday, August 7, 2009
Paul Polman, who reversed the strategy of his predecessor and opted ...
- Buick Makeover Running On All Cylinders
Around the Net In Brand Marketing, Thom Forbes - Friday, August 7, 2009
General Motors will introduce a crossover vehicle under its nameplate in 20 ...
- Turn Digital Chaos Into Brand Equity
Marketing Daily, Randall Beard - Wednesday, August 5, 2009
Here are six steps you can take to ensure your brand effective ...