- Bridge The Gap Between User Experience and Brand Value
Marketing Daily, Matthew Schwartz - Friday, October 30, 2009
In a sea of copycat sites and apps, professional user experience desi ...
- Protecting The Brand Legacy Of A Legend
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
Dozen of streets, squares and schools bear Nelson Mandela's name. He ...
- Facebook's Developer Changes May Benefit Brands
Online Media Daily, Mark Walsh - Thursday, October 29, 2009
Facebook on Wednesday laid out a "roadmap" for developers, outlining upcoming chang ...
- NatGeo Is 'Curious' Global, Kicks Off Branding Campaign
MediaDailyNews, Wayne Friedman - Wednesday, October 21, 2009
Starting up its first brand campaign, the National Geographic Channel will al ...
- Branding Online: A Perfect Storm
Online Media Daily, Rob Crumpler - Tuesday, October 13, 2009
Believe it or not, 2009 is shaping up to be quite ...
- Why It's Time to Do Away With the Brand Manager
Around the Net In Brand Marketing, Thom Forbes - Monday, October 12, 2009
A new report next week from Forrester is going to recommend replaci ...
- Big Marketing Budgets Are So Passé
Around the Net In Brand Marketing, Thom Forbes - Monday, October 12, 2009
Who needs a traditional marketing budget at all? Evidently not Mint.com, ...
- East German Brands Make A Comeback
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
Good brands can survive bad governments, it appears. When the German Democrat ...
- The Campaign for Bipartisan Targeting
MediaDailyNews, Kathy Kline - Tuesday, October 6, 2009
Things get rocky when the campaign is brought to the media agen ...
- 'Loser' Brand Tapped for Videogame, Fitness Resort
Around the Net In Media, Joan Voight - Tuesday, October 6, 2009
You may have thought of the NBC reality show "The Biggest Lose ...
- Media X: Mess With Texas
MediaDailyNews, Jack Feuer - Tuesday, October 6, 2009
Choosing the right channels is only the opening act for marketers. It ...