- More Than Words: Content Strategy: Teaching Brands Social Skills
Online Media Daily, Katie Kirkpatrick - Monday, April 26, 2010
Stop what you're doing and take a moment and answer this questio ...
- Milking Emotions: Media Lovers May Like Ads, Too
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
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- Amazon Quarterly Earnings Up 68%
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
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- P&G's $100 Million Oprah Spree May Be Bigger Than It Seems
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Procter & Gamble Co. signed an advertising pact valued at more th ...
- Ford Will Build Three-Cylinder Engine For Chinese Market
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Ford is going to build a three-cylinder, 1.0-liter, direct-injection, turbocharged engine f ...
- Remember Where You Were The Day New Coke Rolled Out?
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Today is the 25th anniversary of the introduction of New Coke, K ...
- United-Continental Talks Get Serious As US Airways Flies Away
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
United and Continental Airlines are said to be moving rapidly toward ...
- Advocacy Groups Object To Burger King's Mock Mimosa
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Burger King is advertising a brunch in select markets in Florida a ...
- Gatorade's Game-Changing G-Series Campaign Breaks Tonight
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Gatorade's new strategy to promote a "before, during and after" approach ...
- Opening Brand Windows
Metrics Insider, Greg Rogers - Friday, April 23, 2010
There are two trends in online marketing that are driving the noti ...
- How Nickelodeon Moved To A One-Brand Strategy
Online Media Daily, Laurie Sullivan - Friday, April 23, 2010
Family values prompted Nickelodeon's move to a one-brand strategy last year aft ...
- I Like You, I Just Don't Love You (Or How Facebook Is Redefining The Fanatic)
Online Media Daily, Mike Strutton - Thursday, April 22, 2010
By now you've seen the latest update to Facebook Pages. It's o ...
- Deals At Retailers, Restaurants Appeal To Consumers' Frugality
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
Americans' new penchant for penny-pinching is forcing high-end retailers such as Who ...
- Bellwether Staples Sees Consumers Spending A Tad More Freely
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
On the other hand (see above item), Jenn Abelson finds that Stapl ...
- New Campaigns Urge Consumers To Look At The Bright Side
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
Whether consumers are pinching pennies or not, advertisers want them to loos ...
- Congressional Pressure Mounts To Limit Salt In Processed Foods
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
Two members of Congress are urging the Food and Drug Administration ...
- McKinsey Study Finds Word Of Mouth More Powerful Than Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
A new
report from McKinsey says that word of mou ...
- Liquid Wrench Takes On WD40 In Print Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
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- Esprit 'Semi-Nude' Event Draws Thousands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
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- Disney Closes In On New Marketing Chief: MT Carney
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
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- Movie Theaters Turn To Live Event Screenings To Fill Seats
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
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- T-Mobile Launching Garmin Navigation Phone
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
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- Survey Ranks America's Most Admired Companies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 20, 2010
The companies atop the Reputation Institute's annual list of the large compani ...
- Most Marketers Remain Oblivious To Growing Singles Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 20, 2010
Single Americans spent $2.2 trillion in 2008, which represents 35% of a ...
- New Way To Hold Onto Viewers During Commercial Breaks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 20, 2010
The latest experiment in creating a zap-proof commercial is something of ...
- Rite Aid Going National With Wellness+ Rewards Program
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 20, 2010
Rite Aid is taking its Wellness+ customer rewards program national with ...
- Sales Still Slide Even As KFC's Stunts Make The Nightly News
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 20, 2010
"Cheap marketing stunts" such as moving the secret recipe and offering ...
- It's Spring Cleaning Season In Adland
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 20, 2010
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- KFC Plucks $13.5M Naming Rights Deal To New Louisville Arena
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 20, 2010
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- Cinema Hypes Brands
Research Brief, Jack Loechner - Tuesday, April 20, 2010
According to the findings from the "NewMediaMetrics 360 Cross Platform Study" ...