- McDonald's Names Easterbrook Global Brand Chief
Around the Net In Media, Fern Siegel - Wednesday, August 25, 2010
McDonald's has elevated Steve Easterbrook to executive vice president, global chief bra ...
- Twitter Users Get Up Close and Personal With Brands
Research Brief, Jack Loechner - Thursday, August 19, 2010
A new study released by ExactTarget finds consumers who are active ...
- 4Kids Pushes Japanese Animation Shows on CW
MediaDailyNews, Wayne Friedman - Monday, August 16, 2010
Struggling Saturday morning kids network 4Kids Entertainment is trying a new marketi ...
- P&G Execs And VCs Want Startups With Branding Potential
Online Media Daily, Laurie Sullivan - Tuesday, August 10, 2010
The Internet turns branding and marketing dreams into reality. For Procter &am ...
- The Art Of SEM Budget Optimization
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 6, 2010
Kim Farmer points marketers in the right direction for optimizing budgets f ...
- Girl Scouts Debuts Brand Campaign, Adds Hispanic Component
MediaDailyNews, - Tuesday, August 3, 2010
Girl Scouts of the USA is debuting long-term, multichannel brand campaign design ...
- L'Oreal Gathers the YouTube Make-up Celebs
VidBlog, Steve Smith - Tuesday, August 3, 2010
If you can't beat 'em, aggregate 'em. Clearly consumer brands are learni ...