- History Pop-Up Store Pitches Channel, Series Debuts
MediaDailyNews, David Goetzl - Tuesday, November 30, 2010
With pop-up stores becoming an increasingly popular marketing technique, the History chann ...
- Foursquare Takes Brands Beyond Location
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 19, 2010
With Safeway and PepsiCo in tow, Foursquare is launching a pilot progra ...
- Disney's NY Retail Redux
Around the Net In Media, Fern Siegel - Thursday, November 11, 2010
Disney CEO Bob Iger was joined by Mickey Mouse and Mayor Bloombe ...
- The Case For Apps As Core Digital Strategy
Online Spin, Cory Treffiletti - Wednesday, November 10, 2010
Way back in the olden days, a brand needed to establish itse ...
- Brand Values Impacted Significantly by Blended Online Ad Channels
Research Brief, Jack Loechner - Wednesday, November 10, 2010
iProspect, in conjunction with comScore, conducted a 2010 study to uncover t ...
- Designing Engagement Critical To Viewer Attentiveness
MediaDailyNews, Limore Shur - Wednesday, November 3, 2010
Good brand design is a concentration of an engaging voice and cle ...
- Amazon, Best Buy, Dell Among Top Social Brands
Online Media Daily, Mark Walsh - Tuesday, November 2, 2010
What brands are leading the way in developing commerce initiatives around soci ...
- Gap's Bad Plastic Surgery
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
Updating a logo is like plastic surgery. Sometimes it makes something o ...