Tag results for "brand marketing" for 2010
- Custom Online Video Drives Higher Brand Awareness, Dynamic Logic Study FindsWhich works better: Repurposed TV ads or ads developed specifically for t ...
- Get Me Creative! Repurposed Spots May Brand But Not SellFrom the time streaming media became a serious business for advertising, ...
- Movement Marketing: Eat, Pray, Love Today, a campaign that is not able to open a dialogue wi ...
- Brand Discounts Win Facebook FansA new study by ExactTarget and CoTweet finds that while consumers primari ...
- MTV Partners With AT&T On Backflip PromoIn its latest collaboration with MTV Networks, AT&T has launched a n ...
- McDonald's Names Easterbrook Global Brand ChiefMcDonald's has elevated Steve Easterbrook to executive vice president, global chief bra ...
- Twitter Users Get Up Close and Personal With BrandsA new study released by ExactTarget finds consumers who are active ...
- 4Kids Pushes Japanese Animation Shows on CWStruggling Saturday morning kids network 4Kids Entertainment is trying a new marketi ...
- P&G Execs And VCs Want Startups With Branding PotentialThe Internet turns branding and marketing dreams into reality. For Procter &am ...
- The Art Of SEM Budget OptimizationKim Farmer points marketers in the right direction for optimizing budgets f ...
- Girl Scouts Debuts Brand Campaign, Adds Hispanic ComponentGirl Scouts of the USA is debuting long-term, multichannel brand campaign design ...
- L'Oreal Gathers the YouTube Make-up CelebsIf you can't beat 'em, aggregate 'em. Clearly consumer brands are learni ...
- Site-Specific: USA Network Expands 'Characters' MarketingExpanding its "Characters Welcome" marketing campaign online, USA Network will start ...
- About.com Launches New Brand CampaignAbout.com is launching a new brand campaign and tagline: "Need. Know. Accompli ...
- How Guy Kawasaki Plans to Win The Influence Project ...
- Denim Jeans Designers Targeting Baby Boomers ...
- High-End Chocolatier Jacques Torres Has Risk-Taking In His DNA ...
- The Top 10 Soccer Commercials Ever Made ...
- Men Seek Old Blades As Marketers Launch Newfangled SystemsThey may be selling the razor blades rather than the razor, ...
- Car Dealers Should Offer Paper Brochures, Engage Consumers BetterA study of automobile dealerships to be released today finds that Mercedes-Be ...
- Entrepreneur, Ex-McDonald's Execs Plan Healthful Eatery ChainRight now, they're calling it Stephanie's after one of the principal's daughter ...
- 'Y' Not? That's What Everyone Calls It AnywayThe YMCA is yielding to the vox populi and is rebranding itse ...
- Small Batch Production Gains Mass AppealSurveying the American marketplace, Adam Sacks finds that the artisanal movement ...
- HSN Launches Major Marketing Push For 'Eat Pray Love'HSN, the cable network retailer, has struck a big broad marketing de ...
- Best Buy Follows Worst @$#% PR Plan EverBest Buy wants the head of a 25-year-old employee who created ...
- Virgin America Flying Top Tweeters FreeWho says Twitter is a pointless pastime? In Toronto, Virgin America ...
- Brand.net Doubles Revenue, Nets $14 Million In FundingBrand-focused online ad network Brand.net has raised another $14 million in Seri ...
- YuMe To Offer Brand Security Capabilities Video ad network YuMe on Monday is expected to unveil a s ...
- Opinion: Orphan Brands Need Good Corporate Homes CoreBrand founder and CEO James R. Gregory asks the question: How c ...
- Arnold To Reposition 'National Journal'With Politico.com apparently leading the pack among publications targeting the inside-the-Beltway crow ...
