- Custom Online Video Drives Higher Brand Awareness, Dynamic Logic Study Finds
Online Media Daily, Gavin O'Malley - Monday, September 20, 2010
Which works better: Repurposed TV ads or ads developed specifically for t ...
- Get Me Creative! Repurposed Spots May Brand But Not Sell
VidBlog, Steve Smith - Tuesday, September 21, 2010
From the time streaming media became a serious business for advertising, ...
- Movement Marketing: Eat, Pray, Love
MediaDailyNews, Suzana Apelbaum - Thursday, September 16, 2010
Today, a campaign that is not able to open a dialogue wi ...
- Brand Discounts Win Facebook Fans
Research Brief, Jack Loechner - Wednesday, September 15, 2010
A new study by ExactTarget and CoTweet finds that while consumers primari ...
- MTV Partners With AT&T On Backflip Promo
Online Media Daily, Mark Walsh - Tuesday, September 7, 2010
In its latest collaboration with MTV Networks, AT&T has launched a n ...
- McDonald's Names Easterbrook Global Brand Chief
Around the Net In Media, Fern Siegel - Wednesday, August 25, 2010
McDonald's has elevated Steve Easterbrook to executive vice president, global chief bra ...
- Twitter Users Get Up Close and Personal With Brands
Research Brief, Jack Loechner - Thursday, August 19, 2010
A new study released by ExactTarget finds consumers who are active ...
- 4Kids Pushes Japanese Animation Shows on CW
MediaDailyNews, Wayne Friedman - Monday, August 16, 2010
Struggling Saturday morning kids network 4Kids Entertainment is trying a new marketi ...
- P&G Execs And VCs Want Startups With Branding Potential
Online Media Daily, Laurie Sullivan - Tuesday, August 10, 2010
The Internet turns branding and marketing dreams into reality. For Procter &am ...
- The Art Of SEM Budget Optimization
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 6, 2010
Kim Farmer points marketers in the right direction for optimizing budgets f ...
- Girl Scouts Debuts Brand Campaign, Adds Hispanic Component
MediaDailyNews, - Tuesday, August 3, 2010
Girl Scouts of the USA is debuting long-term, multichannel brand campaign design ...
- L'Oreal Gathers the YouTube Make-up Celebs
VidBlog, Steve Smith - Tuesday, August 3, 2010
If you can't beat 'em, aggregate 'em. Clearly consumer brands are learni ...
- Site-Specific: USA Network Expands 'Characters' Marketing
MediaDailyNews, Wayne Friedman - Tuesday, July 20, 2010
Expanding its "Characters Welcome" marketing campaign online, USA Network will start ...
- About.com Launches New Brand Campaign
MediaDailyNews, - Monday, July 19, 2010
About.com is launching a new brand campaign and tagline: "Need. Know. Accompli ...
- How Guy Kawasaki Plans to Win The Influence Project
Around the Net In Brand Marketing, Thom Forbes - Monday, July 12, 2010
...
- Denim Jeans Designers Targeting Baby Boomers
Around the Net In Brand Marketing, Thom Forbes - Monday, July 12, 2010
...
- High-End Chocolatier Jacques Torres Has Risk-Taking In His DNA
Around the Net In Brand Marketing, Thom Forbes - Monday, July 12, 2010
...
- The Top 10 Soccer Commercials Ever Made
Around the Net In Brand Marketing, Thom Forbes - Monday, July 12, 2010
...
- Men Seek Old Blades As Marketers Launch Newfangled Systems
Around the Net In Brand Marketing, Thom Forbes - Monday, July 12, 2010
They may be selling the razor blades rather than the razor, ...
- Car Dealers Should Offer Paper Brochures, Engage Consumers Better
Around the Net In Brand Marketing, Thom Forbes - Monday, July 12, 2010
A study of automobile dealerships to be released today finds that Mercedes-Be ...
- Entrepreneur, Ex-McDonald's Execs Plan Healthful Eatery Chain
Around the Net In Brand Marketing, Thom Forbes - Monday, July 12, 2010
Right now, they're calling it Stephanie's after one of the principal's daughter ...
- 'Y' Not? That's What Everyone Calls It Anyway
Around the Net In Brand Marketing, Thom Forbes - Monday, July 12, 2010
The YMCA is yielding to the vox populi and is rebranding itse ...
- Small Batch Production Gains Mass Appeal
Around the Net In Brand Marketing, Thom Forbes - Monday, July 12, 2010
Surveying the American marketplace, Adam Sacks finds that the artisanal movement ...
- HSN Launches Major Marketing Push For 'Eat Pray Love'
MediaDailyNews, Wayne Friedman - Tuesday, July 6, 2010
HSN, the cable network retailer, has struck a big broad marketing de ...
- Best Buy Follows Worst @$#% PR Plan Ever
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 2, 2010
Best Buy wants the head of a 25-year-old employee who created ...
- Virgin America Flying Top Tweeters Free
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 23, 2010
Who says Twitter is a pointless pastime? In Toronto, Virgin America ...
- Brand.net Doubles Revenue, Nets $14 Million In Funding
Online Media Daily, Gavin O'Malley - Tuesday, June 22, 2010
Brand-focused online ad network Brand.net has raised another $14 million in Seri ...
- YuMe To Offer Brand Security Capabilities
Online Media Daily, Gavin O'Malley - Monday, June 21, 2010
Video ad network YuMe on Monday is expected to unveil a s ...
- Opinion: Orphan Brands Need Good Corporate Homes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
CoreBrand founder and CEO James R. Gregory asks the question: How c ...
- Arnold To Reposition 'National Journal'
MediaDailyNews, David Goetzl - Monday, June 14, 2010
With Politico.com apparently leading the pack among publications targeting the inside-the-Beltway crow ...