- Delivering Instantaneous Awareness
MediaDailyNews, Barry Lowenthal - Wednesday, June 29, 2011
Over the past couple of decades, the closest we've come to achievi ...
- Reporter's Notebook: Cannes Lions Festival
MediaDailyNews, Joe Mandese - Tuesday, June 21, 2011
CANNES, FRANCE - I've covered advertising and media for three decades, b ...
- Packaged Editorial Ads Click With Consumers
Online Media Daily, Laurie Sullivan - Tuesday, June 21, 2011
Editorial content and other earned ad messages, packaged with paid or narrati ...
- Comcast Rebrands NBC Owned Stations
MediaDailyNews, David Goetzl - Friday, June 17, 2011
Comcast's group of 10 owned NBC stations, which took on an "N ...
- ANA, 4As, IAB Release Digital Measurement Principles
Online Media Daily, Joe Mandese - Friday, June 17, 2011
Three key ad industry associations released their Guiding Principles of Digital Measuremen ...
- Kia Gets Big At NBA Draft
MediaDailyNews, - Monday, June 13, 2011
Kia will have a big presence at the NBA Draft on Ju ...
- Chevrolet Drives 'X Factor' Sponsorship
MediaDailyNews, David Goetzl - Friday, June 10, 2011
General Motors said it has signed a deal to make Chevrolet ...
- User Experience Key To Branding Strategy Success
Online Media Daily, Olof Schybergson - Monday, June 13, 2011
Many professionals still approach branding the wrong way -- with an industri ...
- 7 Ways To Get Your Content To Its Audience
Online Media Daily, Nathan Lump - Monday, June 13, 2011
Content gets used these days to mean almost every element of ...
- Finally, Clamshell Packaging Heading Out
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
That awful clamshell packaging, which requires a Dremel and a jackhammer ...
- Drive Thru: BMW, Audi Top Luxury Brands On Facebook
Online Media Daily, Mark Walsh - Thursday, June 2, 2011
BMW, Clinique and Audi top a list of 100 prominent luxury bran ...