- Google, Apple Lead Media Value Online
Online Media Daily, Gavin O'Malley - Thursday, July 28, 2011
Google generated $973 million of "media value" during the second quarter ...
- The Silo-Ification Of Attribution
Online Spin, Kaila Colbin - Friday, July 29, 2011
What is the value of a brand? Why is easier for ...
- Universal McCann Unit Customizes Big Ideas
MediaDailyNews, Steve McClellan - Wednesday, July 27, 2011
Universal McCann's North America Custom Division has a single mission: penetrate med ...
- FanIndex Offers Facebook Fan Metrics
Online Media Daily, Gavin O'Malley - Tuesday, July 26, 2011
FanIndex will attempt to offer brand clients quantitative measurement of Facebook f ...
- WPP Invests In Affectiva, Mining Emotional Metrics
MediaDailyNews, Steve McClellan - Wednesday, July 20, 2011
WPP is making another bet that it will be able to cra ...
- Mobile Marketing Firm Augme Buys Jagtag
Online Media Daily, Mark Walsh - Wednesday, July 20, 2011
Mobile marketing technology firm Augme Technologies has acquired 2D barcode developer Jagt ...
- Symantec's 'Hal' Loses His Grip, But Snatches Some Leads
VidBlog, Steve Smith - Wednesday, July 20, 2011
With its obvious likeness to broadcast TV, branded online video might appe ...
- Most Mobile Budgets Under $50K, Growth Expected
Online Media Daily, Mark Walsh - Monday, July 18, 2011
When it comes to mobile advertising, just over half (51%) of bra ...
- Gamer Creates Business To Tap $13 Billion Virtual Goods Market
Online Media Daily, Laurie Sullivan - Tuesday, July 19, 2011
Live Gamer will launch Live Gamer Media to complement its ecommerce un ...
- The Ultimate Brand: From .Com To .MyCompany
Online Media Daily, Jim Rogers - Monday, July 11, 2011
Put your company's name on the right side of the dot ...
- Sales Take Flight: 'Pan Am' Show Could Benefit Pan Am Brands
MediaDailyNews, David Goetzl - Tuesday, July 5, 2011
ABC's new fall drama "Pan Am" could spur sales for a compa ...