- Apple Must Protect Brand Post-Jobs
Marketing Daily, Tanya Gazdik - Friday, August 26, 2011
Jobs' resignation will be a loss to the worldwide business community, sa ...
- GAC Kicks Off 'Living Country' Campaign
MediaDailyNews, - Thursday, August 25, 2011
Great American Country is launching a new branding campaign, "Living Country," starti ...
- Oulvey Takes Over Twentieth TV Sales, Brand Integration
MediaDailyNews, David Goetzl - Thursday, August 25, 2011
Twentieth Television -- the News Corp. syndication arm, which distributes shows su ...
- Google+ Gets Madison Avenue Resolution, Omnicom Shop Pushes Client Brand Pages
Online Media Daily, Steve McClellan - Wednesday, August 24, 2011
While Google+ is still dwarfed by Facebook in the U.S. in ter ...
- Content Marketing's 'Now' Revolution
MediaDailyNews, Jeremy Sohn - Wednesday, August 24, 2011
Content is king. Brands need to dynamically create alternative forms of conte ...
- How Search Engine Crawlers Locate Sensitive Data
SearchBlog, Laurie Sullivan - Tuesday, August 23, 2011
Search marketers should work with webmasters and know how to secure da ...
- Initiative To Marketers: Wake Up, Optimize Brand Content Online
Online Media Daily, Steve McClellan - Friday, August 19, 2011
More than 40% of customers now say they will not buy ...
- Platinum Studios Taps KKM To Brand 'Cowboys & Aliens'
MediaDailyNews, - Wednesday, August 17, 2011
Platinum Studios has selected KKM Global Brand Strategies as its brand strategi ...
- General Sentiment Matches Viewers To Fave TV Brands
MediaDailyNews, Wayne Friedman - Wednesday, August 17, 2011
Media research company General Sentiment is offering analysis to TV marketers whi ...
- Publishers Clearing House Online Sweeps Facebook
Online Media Daily, Gavin O'Malley - Wednesday, August 17, 2011
At the center of many a marketer's radar screen, Facebook now serv ...
- MRI, Nielsen Acquire Equal Stakes In Media Behavior Institute
MediaDailyNews, Erik Sass - Tuesday, August 16, 2011
With a new cross-media research service about to launch, the Media Behavi ...
- Importance of Brand Discussions on Social Media
Research Brief, Jack Loechner - Wednesday, August 17, 2011
According to "S-Net, The Impact of Social Media," a social network stu ...
- Our Love Affair With DR And Earned Media
Online Spin, Kendall Allen - Monday, August 15, 2011
We often create our own hair-splitting quandaries in this business. When marketi ...
- Adap.tv Adapts, Relaunches Buy-Side Service
Online Media Daily, Gavin O'Malley - Thursday, August 11, 2011
Offering ad buyers more scaling options, video ad company Adap.tv just relaunch ...
- SocialTwist President Favors Brand Advocates
Online Media Daily, Laurie Sullivan - Thursday, August 11, 2011
Sanjeev Agrawal, newly appointed president of SocialTwist, believes in creating brand advocat ...
- Kmart Introduces Spanish-Language Branded Video Series, Real-Mom Interviews, Video Shopping
VidBlog, Steve Smith - Friday, August 12, 2011
Among the many other things I wish I had paid closer attenti ...
- ANA To ICANN: 'Oh No You Can't,' Domain Plan Would Be 'Disastrous'
Online Media Daily, Joe Mandese - Thursday, August 4, 2011
The Association of National Advertisers this morning sent a strongly worded lett ...
- Social Media WOM Propels Purchasing Decisions
Online Media Daily, Gavin O'Malley - Wednesday, August 3, 2011
Regardless of what channels deliver the information, nearly 50% of consumers 18- ...