Tag results for "brand marketing" for January 2012
- Brands Must Empower Consumers Or Risk AlienationConsumer empowerment poses several marketing challenges for brands and agencies, not t ...
- Engaging CPG Site Visitors Increases Buys In Retail StoresVisitors to CPG brand Web sites buy 37% more in retail stor ...
- Glee's Lea Michele Stars In Candie's AdsGlee actress and singer Lea Michele will appear in Candie's, "Only ...
- John Hancock Continues Boston Marathon SupportJohn Hancock Financial has been running a marketing marathon of its ow ...
- Millennials Trust People, Not Brands, When BuyingMarketers that are trying to connect with Millennials ages 18 to ...
- Guvera Becomes Capitalist Tool, Uses Brand Dollars To Revolutionize Online MusicFree, ad-supported, licensed music streaming and download service Guvera Entertainment has unveil ...
- Axe Unleashes AnarchyWhen I last checked in on Axe, it was reveling in t ...
- Kodak Was Once Huge In SportsKodak's swan song in sports was an obscure $1 million award ...
- Marketing Over Five Billion In Alaska ExportsMarketing of Alaskan products for export has, for the first time ...
- Scooters And Smaller Motorcycles Help Grow MarketMotorcycles and scooters are a discretionary spend? Maybe that was so ...
- Facebook Expands Timeline, Pushes 60 Lifestyle AppsFacebook on Wednesday evening unveiled more of the Open Graph applications introduc ...
- Oh, The Humanity, Zeppelin Sponsors Hope To Reach Lots Of ThemZeppelins, once the bombers of WW1 and the luxury airships of t ...
- Facebook Taps Strength Of 'Weak Ties'With people having hundreds or even thousands of "friends" on Facebook, it ...
- A 3-Step Guide To Planning Social Ad CampaignsSuccessful social branding campaigns require lots of careful planning and testing. Ofte ...
- Advertisers: Develop Content To Maximize YouTube's Social ReachMarketers and media creators are still adjusting to YouTube's fiercest facelift eve ...
- Super Bowl Vs. Online? The Answer Is Frequency This is the time of year when marketing pundits launch into t ...
- Donati To VP, Director Horizon's Channel InsightsHorizon Media has expanded its Where unit, naming Michele Donati as V ...
- Tap Web To Create Personalized Online Customer ExperiencesCreating deep, long-term customer relationships is critical to strengthening brand equity. Onli ...
- 5 Fundamental Flaws In Mobile Marketing StrategiesThe hyper-connected consumer of today's new digital age has little patience f ...
- Lenovo Focuses On Consumer Tech To Build BrandAfter acquiring IBM computer technology and patents years ago, Lenovo built ...
- Corbis Acquires NMA, Expands Global Brand MarketingBill Gates' digital media company Corbis has acquired Norm Marshall & Associat ...
- Northwestern Mutual Discovers Sports MarketingFor the first time in the financial services company's history, Northwestern Mutu ...
- Lithium Adds $53M In Funding To Grow Digital, Up Marketing ReachSocial marketing firm Lithium Technologies just completed a $53 million round ...
- K-Swiss Campaign Stars Jillian MichaelsSports company K-Swiss is encouraging women to get into shape post-holidays wi ...
- Charter CEO Touts Brand-Building Approach Charter Communications CEO Mike Lovett said the company's investment in brand-building advertisi ...
- D'Sylva Heads A-B's Media, Entertainment MarketingBrewing giant Anheuser-Busch has tapped Blaise D'Sylva to oversee its U.S. medi ...
- China: Brand Value, Ad Spend Enjoy Double-Digit GrowthTalk about expansion opportunities: The top brands in China in 2012 a ...
- How Advertisers Can Capitalize On Branded Virtual GoodsVirtual items within games provide a fun, interesting way to launch creati ...
- Sprinklr Pioneers Social Media ManagementMost brands have started listening to social conversations, which is a gre ...
