Tag results for "brand marketing" for April 2012
- Social Gaming To Social Good--Brands Matter To Youth MarketA CSR component used to be a 'nice to have' in ...
- Email Marketers Smart To Target 18-24sThe biggest adoption or uptick in the use of email is wh ...
- Power: Ace Hardware Top Home Improvement Retailer Ace Hardware ranked highest in customer satisfaction among home improvement retailers f ...
- Tetley: 'Wills & Kates' Get Year Of Free TeaTo celebrate the first wedding anniversary of the Duke and Duchess ...
- Is Behavioral Targeting or A/B Testing Better For Business?Effective behavioral targeting requires both extensive knowledge about your consumers -- a ...
- Corona Invites Viewers To Break Free From RutCorona Light is debuting a national marketing campaign that encourages consumers ...
- JetBlue To Plant 83,000 Trees To Honor Customers JetBlue is pledging to plant 83,000 trees -- or one to hon ...
- BBVA Compass, NBA Team For TourFinancial services company BBVA Compass and the National Basketball Association are teami ...
- Here Come Emerging-Market Brands Mark Mobius, chairman of Emerging Markets Group, writes that companies in plac ...
- Ikea, Henkel, P&G Win Gold Shopper Marketing EffiesIkea, Henkel, and Procter & Gamble are the top winners of t ...
- The Three Rs of Modern Marketing (+ 1)The effects of digital technology and all it has spawned impact t ...
- Coke Pours More Marketing Efforts Into OlympicsCoca-Cola is heating up its marketing efforts for this summer's Olympics, vers ...
- Kraft's Top Europe Marketer To LeaveDaryl Fielding is to leave Kraft's Europe division after two and ha ...
- Coachella Music Festival A Marketing Incubator The three-day Coachella music festival isn't just an opportunity for brands ...
- Western Union Launches Campaign, Evolves BrandWestern Union is launching a new campaign with the goal of evolvi ...
- Hilton Appoints Marketing VPHilton Worldwide Luxury Brands has appointed Stuart Foster as vice president ...
- NBCU Forms Style Media To Embrace Content, ProductsIn a similar move to one of its sister cable network group ...
- Atlantic City Launches $20 Million EffortThe Atlantic City Alliance is launching a $20 million tourism campaign, t ...
- Maximize Luxury Advertising In The Social SphereIt's important for brands that want to reach the affluent audience ...
- Brand Marketers: Combine Metrics To Measure Digital EffortsWhile there's no "foolproof set of metrics for best quantifying the influen ...
- Two New 'Peepster' Cars Join RoadshowThe Easter season might be over, but Peep marshmallow treats have beco ...
- Pampers Targets Hispanic ConsumersPampers feels it is important to recognize the 'cultural duality' Latino paren ...
- Online Videos Effective In Upping Brand Awareness, MarketingDigitas thinks it's time for big brands and TV networks to ful ...
- Reinventing AIDALast week, my column was about how branding differs between search a ...
- Ally Aims To Promote Financial LiteracyThroughout April, Detroit-based Ally will aim to engage consumers in several activiti ...
- Skype Prepares $12 Million Campaign Launch"The primary goal of the campaign is to expand people's perceptions ...
- Emirates Airline Repositions BrandEmirates is launching a campaign aimed at evolving the airline from ...
- L'Affaire Etch-A-SketchWhen a chief political advisor to Republican Presidential hopeful Mitt Romney comment ...
