- Ford And Hyundai Impove Most in Perception
Marketing Daily, Karl Greenberg - Thursday, May 31, 2012
Ford and Hyundai have had the highest level of improvement in percepti ...
- Music Festivals Solid Venue For Brand Marketing
MediaDailyNews, Steve McClellan - Thursday, May 31, 2012
New research from Havas concludes that sponsor awareness and recall among mus ...
- Facebook Rolls Out Promoted Posts, New Page Tools
Online Media Daily, Mark Walsh - Thursday, May 31, 2012
Facebook is taking steps to boost ad spending directly through brand page ...
- Charter CEO: Rebranding May Not Be Right
MediaDailyNews, David Goetzl - Wednesday, May 30, 2012
Charter Communications CEO Tom Rutledge said the cable operator should explore ...
- Michael Jordan Tags Hanes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 30, 2012
The basketball Hall of Famer returns to his other successful profession &mdas ...
- Q&A: Gillette Sharpens Marketing For London
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 30, 2012
The men's grooming division of Procter & Gamble has a roster ...
- Mobile Devices And The New Prime Time
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 30, 2012
New research shows how consumers are using tablets, smartphones, game consoles a ...
- Weird Tie-Ins For Queen's Diamond Jubilee
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 25, 2012
The Queen's Diamond Jubilee is bringing out some bizarre brand associations. Jubilee-them ...
- Time, Inc Taps Russo For Integrated Marketing Director
MediaDailyNews, Fern Siegel - Wednesday, May 23, 2012
Nick Russo has joined Time Inc. Branded Solutions as director of integrat ...
- Oracle Buys Vitrue, Strengthens Social-Media Marketing Services
Online Media Daily, Mark Walsh - Wednesday, May 23, 2012
Oracle has announced acquiring social media marketing firm Vitrue to bolster i ...
- Facebook App Stars Brands In Timeline Movies
Online Media Daily, Tyler Loechner - Wednesday, May 23, 2012
Definition 6, a marketing agency specializing in viral video campaigns, released t ...
- Barneys New York Revamps Web Site
Marketing Daily, Tanya Gazdik - Tuesday, May 22, 2012
The new Barneys New York Web site allows customers to share the ...
- Measuring Engagement Is Key To Success For Brand Marketers On Facebook
Online Media Daily, Roger Katz - Tuesday, May 22, 2012
Brand marketers have been on a confusing and sometimes contradictory journey recent ...
- Bud Light Drawing Millennial Buzz
Marketing Daily, Karlene Lukovitz - Friday, May 18, 2012
Bud Light is generating positive social/online buzz among Millennials, according to rece ...
- Store Brands Gaining Ground On National Brand Strengths
Research Brief, Jack Loechner - Friday, May 18, 2012
According to a study conducted by Ipsos Marketing, store brands may ...
- Chicago Advertisers Riff On NATO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 17, 2012
NATO is coming to the Windy City, and restaurateurs, confectioners and furnitu ...
- Ask.com Answers Call Of Seattle Residents
Online Media Daily, Laurie Sullivan - Wednesday, May 16, 2012
Granting three wishes of Seattle residents this summer could pay off ...
- Brand Beliefs And The Facebook Factor
Search & Performance Insider, Gord Hotchkiss - Thursday, May 17, 2012
Last week I talked about the power of our beliefs to sha ...
- Mountain Dew In Big 'Dark Knight' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 15, 2012
PepsiCo's Mountain Dew is "dew-ing" it up big with a multi-pronged campai ...
- Penney's Revitalization Plans Hit By Consumer Resistance
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 16, 2012
It's usually good news when you pick up steam faster than y ...
- Judge Rebuffs Search Marketers Suing Google
Online Media Daily, Wendy Davis - Tuesday, May 15, 2012
A federal judge reaffirmed his earlier ruling in favor of Google ...
- Nestle Offers Social Media Break
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 15, 2012
Nestlé and JWT have launched the Social Break app for KitKat, who ...
- Amstel Light Urges Consumers To 'Savor Complexity'
Marketing Daily, Tanya Gazdik - Monday, May 14, 2012
Amstel Light's new ad campaign, "Savor Complexity," highlights the complexities of simp ...
- Virgin Airlines Team For Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 10, 2012
Virgin America, Virgin Atlantic and Virgin Australia are teaming up for t ...
- Mike's Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 9, 2012
"What I love about this partnership with LivingSocial is that it combin ...
- We're All Stories In The End
MediaDailyNews, Mike Bloxham - Tuesday, May 8, 2012
Whether gathering around the fire pit or the pulpit, going to t ...
- Online Music Strategy Becomes Line Item In Marketers' Budgets
Online Media Daily, Laurie Sullivan - Thursday, May 3, 2012
Creating a music strategy that makes it easier for brands to conne ...
- Ask.com Launches 'You Asked' Branding Campaign
Online Media Daily, Laurie Sullivan - Thursday, May 3, 2012
Ask.com has launched a branding campaign -- You Asked, We Answered ...
- Lifetime Changes Tag, Graphics To Augment Content Revamps
MediaDailyNews, Wayne Friedman - Wednesday, May 2, 2012
Looking to further transform itself into a sleeker, perhaps more urbane women-target ...
- Affluent Males Spend Up To $30K Annually Online
Online Media Daily, Laurie Sullivan - Wednesday, May 2, 2012
Some 19 million males with a household income of more than $100,0 ...