- Pacifico Sponsors Surfing Event
Marketing Daily, Tanya Gazdik - Tuesday, July 31, 2012
Pacifico is sponsoring the 2012 U.S. Open of Surfing this week f ...
- Panasonic Launches Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, July 26, 2012
Panasonic is launching a print, on-line advertising and TV brand campaign wi ...
- Hartnett To CEO, JWT/OgilvyAction
MediaDailyNews, Steve McClellan - Friday, July 27, 2012
The North American operations of Ogilvy & Mather and JWT, both uni ...
- Store Brands Challenge National Brand Quality, Selection, And Price
Research Brief, Jack Loechner - Friday, July 27, 2012
According to a new study from Accenture, 64% of shoppers surveyed admitt ...
- Olympic Sponsorships Pay Off For Brands
MediaDailyNews, Steve McClellan - Monday, July 23, 2012
New Research from Havas Sports & Entertainment indicates that sponsorship of t ...
- Vibrant Expands Support To Brand, Mobile Viewable Ads
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
Vibrant Media, the contextual advertising company behind in-text advertising, will expand i ...
- NAD: Testimonials On Pinterest Require Disclaimers
Online Media Daily, Wendy Davis - Monday, July 23, 2012
Marketers that post photos to Pinterest must make the same disclosures ...
- MEC Tool Connects Brands To Big Events
MediaDailyNews, Wayne Friedman - Friday, July 20, 2012
Group M is using a new research tool from its MEC agen ...
- After Colo. Shootings: WB, Networks Nix 'Dark Knight Rises' TV Ads
MediaDailyNews, Wayne Friedman - Friday, July 20, 2012
In light of the shooting and deaths in Colorado during a late-nig ...
- Online Videos Drive Tune-In For TV Shows, Movies
VidBlog, Daisy Whitney - Monday, July 23, 2012
Video drives video. Among online video viewers, about 44% of TV viewe ...
- YouGov: Toyota Back Near Top Of Perception Hill
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
Toyota has returned to the highest ranks of best perceived car bran ...
- Meredith's MXM Taps Macleod As SVP/GM
Online Media Daily, Gavin O'Malley - Monday, July 16, 2012
Firming up its social strategy, Meredith Xcelerated Marketing has officially named Ja ...
- Mobile Clicks With Music Fans
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Brands such as Coca-Cola, Hertz and Starwood are increasingly turning to mobi ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- Condom Brands Step Up Marketing Efforts
MediaDailyNews, Erik Sass - Friday, July 13, 2012
Leading U.S. condom-makers are stepping up their marketing efforts in a fier ...
- LifeStyle Condoms Goes Electronica
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
The makers of LifeStylesCondoms are partnering witha North Americantouring electronic music festiv ...
- SiriusXM Title Sponsor Of Hockeytown
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
SiriusXM has title sponsorship of the Hockeytown Winter Festival, which will n ...
- Dodge Rocks MLB With First At For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
Chrysler's Dodge division offers first salvo for the 2013 Dodge Dart wi ...
- Check-In: Ogilvy Wins Holiday Inn Marketing Biz
MediaDailyNews, Steve McClellan - Monday, July 9, 2012
InterContinental Hotel Group has confirmed that WPP's Ogilvy & Mather will le ...
- Chevrolet: If You Don't Like It, Bring It Back!
Raw, Karl Greenberg - Tuesday, July 10, 2012
Chevrolet is hoping to give fence sitters a nudge into dealerships wi ...
- Chevrolet Goes Grass Roots For MLB
Marketing Daily, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...