- Early Results Promising For Facebook's Sponsored Results
Online Media Daily, Mark Walsh - Thursday, August 30, 2012
Facebook ads specialist Nanigans says initial results bode well for the Sponsor ...
- Avis Tries New Tagline After Five Decades
Marketing Daily, Tanya Gazdik - Tuesday, August 28, 2012
After nearly five decades, Avis Car Rental is scrapping "We Try Harde ...
- Kawasaki Brings Green Monsters To Times Square
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Kawasaki Motors, U.S.A. is going big with its global debut of i ...
- Amazon, Bic and the Humor of Crowds
MediaDailyNews, Mike Bloxham - Wednesday, August 29, 2012
When Socit Bic, the French manufacturer, launched the ballpoint Bic Crystal f ...
- New Biz Dev Head For The Hyperfactory
Online Media Daily, Mark Walsh - Tuesday, August 28, 2012
Meredith Xcelerated Marketing unit named Adam Gold as managing director, new busine ...
- Cinemagram Draws Brands To 'Remixes'
Online Media Daily, Mark Walsh - Tuesday, August 28, 2012
The appetite for apps focused on new ways to share, augment ...
- Honda Touts Green Initiatives In Videos
Marketing Daily, Karl Greenberg - Monday, August 27, 2012
Honda is wearing green on its sleeves. The company -- which recent ...
- How Can You Mend A Broken Heart?
Garfield at Large, Bob Garfield - Monday, August 27, 2012
At exactly the same moment Obama was seducing 69.5 million voters, anoth ...
- FirstBank Takes Over Denver
Marketing Daily, Tanya Gazdik - Friday, August 24, 2012
FirstBank has blanketed the city of Denver with a new takeover campai ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- Judge Allows Antitrust Lawsuit Against ICANN
Online Media Daily, Wendy Davis - Friday, August 17, 2012
In a closely watched case, a federal judge has ruled that t ...
- Mylan Specialty Offers Free EpiPens To Schools
Marketing Daily, Tanya Gazdik - Tuesday, August 14, 2012
Mylan Specialty pharmaceutical company is launching an EpiPen4Schools program to help schoo ...
- Facebook Ups Brand, Athlete Awareness During Olympics
Online Media Daily, Gavin O'Malley - Monday, August 13, 2012
All global P&G Facebook pages saw significant fan base growth over t ...
- Study: Brands Should Tailor Facebook Ads Depending On Country, Efficiency
Online Media Daily, Laurie Sullivan - Monday, August 13, 2012
U.S. and U.K. Facebook members click on ads most often, but ...
- Social Network Ads Should Be For Brand Linkage
Research Brief, Jack Loechner - Thursday, August 9, 2012
According to a new study conducted by The Incyte Group, consumers wa ...
- iTVX, Rentrak Team For Better Brand Integration Engagement
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Rentrak has reached an agreement that looks to combine viewership data f ...
- McDonald's Olympic Ads Fuel Backlash On Twitter
Online Media Daily, Steve McClellan - Tuesday, August 7, 2012
McDonald's is spending $150 million by some accounts on exclusive worldwide sponsorsh ...
- Site Intercept Builds Real-Time Marketing Efforts
Online Media Daily, Gavin O'Malley - Tuesday, August 7, 2012
Market research newcomer Qualtrics wants to help every brand build its o ...
- Foursquare Ramps Up Biz Reach
Online Media Daily, Mark Walsh - Monday, August 6, 2012
Steven Rosenblatt, Foursquare's chief revenue officer, highlights Foursquare's first paid ad form ...
- Google Beats Apple In Brand Value
Online Media Daily, Gavin O'Malley - Thursday, August 2, 2012
The jury's still out on Google+ and Google's various gadgets, but t ...
- Eloqua Debuts IPO, Ups Financial, Biz Viability
Online Media Daily, Laurie Sullivan - Thursday, August 2, 2012
Eloqua, a marketing automation platform that helps companies determine where marketing mon ...
- Facebook Enhances Content Targeting For Brands
Online Media Daily, Mark Walsh - Wednesday, August 1, 2012
Paid advertisers on Facebook have had a range of options for targeti ...
- Shopkick Taps Rask To Lead Brand Deals
Online Media Daily, Mark Walsh - Wednesday, August 1, 2012
Mobile loyalty service shopkick has hired Silicon Valley veteran Alexis Rask ...
- Report: Brands, Agencies to Increase Video Spending Across Platforms
Online Video Daily, Ross Fadner - Thursday, August 2, 2012
Most marketer and agency executives anticipate increasing their digital video advertising spe ...