- Chrysler: Get Ready, 'Cause Here I Come!
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Auburn Hills, Mich.-based automaker is backing "Motown: The Musical" based ...
- Wisconsin Promotes State To Businesses
Marketing Daily, Tanya Gazdik - Thursday, September 27, 2012
Wisconsin will spend $2 million this year on a branding campaign ...
- Marketers: Hispanics Influence Non-Latinos In Brand Choice
MediaDailyNews, Steve McClellan - Thursday, September 27, 2012
A new WPP, Experian study finds Hispanics are influencing non-Hispanics -- particular ...
- Admobius Enhances Targeting Platform, Raises $5 Mil In Funding
Online Media Daily, Mark Walsh - Tuesday, September 25, 2012
Launched by a trio of Apple executives who worked in its i ...
- Publicis' Levy: 'Connected Consumer' Key, Digital Focus Is Intense
MediaDailyNews, Steve McClellan - Thursday, September 20, 2012
The future of marketing and communications will focus on the "always connect ...
- Facebook Names 12 'Strategic' Ad Partners
Online Media Daily, Mark Walsh - Thursday, September 20, 2012
Facebook named a dozen social media marketing firms as "Strategic Preferred Marketi ...
- Consumers Distrust Advertising: Trad Media Fares Better Than Digital
MediaDailyNews, Wayne Friedman - Tuesday, September 18, 2012
When it comes to not trusting advertising, text ads of mobile phon ...
- Facebook Brands Can Buy Promoted Posts Via Mobile
Online Media Daily, Mark Walsh - Tuesday, September 18, 2012
Brands on Facebook now have the ability to buy promoted posts v ...
- Sports Sponsorships: Trying To Predict The Ups And Downs
Marketing: Sports, Brian Grey - Tuesday, September 18, 2012
Of all the places for a marketer to be in sports the ...
- Havas Sports & Entertainment Opens Moscow Office
MediaDailyNews, Steve McClellan - Monday, September 17, 2012
Havas Sports & Entertainment (HSE Group), the brand engagement operation of Hava ...
- The Four-Screen Hierarchy Is A Reality
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Dan Rosen, chief exec of WPP agency Joule, gives his keynote ...
- The Four-Screen Hierarchy Is A Reality
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Dan Rosen, chief exec of WPP agency Joule, gives his keynote ...
- The Virtues Of Characters In Food Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Characters like Ronald McDonald, and Tony the Tiger inspire loyalty and tru ...
- The Cows Are Contented, The Customers Not So Much
Garfield at Large, Bob Garfield - Monday, September 17, 2012
As trust assumes an ever larger influence on purchasing decisions, brands ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Is Your Rebranding A Disaster?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
At the jump are examples of how two companies correctly rebranded. The ...
- Bixbi Pet Creates 'Lost Dogs' Film
Marketing Daily, Tanya Gazdik - Friday, September 14, 2012
Bixbi Pet's first branding effort is a short documentary film warning consume ...
- Channel Surfing? Google Shifts Organic Away From Keywords
Online Media Daily, Laurie Sullivan - Thursday, September 13, 2012
Google's influence on search engine marketing doesn't stop with brands exploiting benefi ...
- Russell Athletic Seeks Digital 'Declarations'
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2012
In the latest iteration of the brand's Together We R campaign, Russe ...
- iOS 6 Can Improve The User's Brand Experience
Online Media Daily, Sagar Parvataneni - Thursday, September 13, 2012
Brands will have some great new functionality to incorporate into their mobi ...
- Find Your (Brand) Greatness
Online Media Daily, - Wednesday, September 12, 2012
Nike is the marketer/brand of the decade, if not the millennium. Wi ...
- Digital Marketers Reach Multicultural Demos Best On Web Sites
Online Media Daily, Steve McClellan - Tuesday, September 11, 2012
In the world of digital media, marketers turn to company and produ ...
- Find Your (Brand) Greatness
MediaDailyNews, Joseph Jaffe - Tuesday, September 11, 2012
Nike is the marketer/brand of the decade, if not the millennium. Wi ...
- 'Dallas Morning News' Launches Speakeasy
MediaDailyNews, Erik Sass - Monday, September 10, 2012
The "Dallas Morning News," which is owned by A.H. Belo, has partner ...
- Online Video Brand Breakdown By Region: Razor Preferences Shift In Midwest
VidBlog, Daisy Whitney - Tuesday, September 11, 2012
How to sell razors has been one of the challenges that advertise ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Sna ...
- Levi's Goes 'Forth' On Flipboard
Online Media Daily, Mark Walsh - Friday, September 7, 2012
Levi's is putting a new twist on its annual fall "Go Fort ...
- Coke Hits 50M Facebook Fans, Launches App
Raw, Mark Walsh - Tuesday, September 4, 2012
To mark reaching
50 million fans on Facebook, Coca-Cola has creat ...