- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- Harley-Davidson Partners With Kid Rock
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- DDB Hires Tussing To Oversee Reebok
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
DDB Worldwide has hired agency veteran Chris Tussing to oversee the shop ...
- Vision Critical, MicroStrategy Release Brand Equity Platform
Online Media Daily, Fern Siegel - Wednesday, January 30, 2013
Vision Critical, a provider of insight communities, teamed with MicroStrategy, a mobi ...
- Pedigree Enlists Miranda Lambert For Project
Marketing Daily, Tanya Gazdik - Monday, January 28, 2013
Grammy award-winner Miranda Lambert is teaming with Pedigree to launch a sear ...
- Harley-Davidson Partners With Kid Rock
Raw, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Qualcomm Expanding 3D AR Technology For Brands
Online Media Daily, Laurie Sullivan - Friday, January 25, 2013
Qualcomm is working to develop augmented reality for more complex 3D objec ...
- Goya Intros Hispanic Achievement Award
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
Goya Foods and the Spain-U.S. Chamber of Commerce presented the first annu ...
- Report Notes Graph Search's Limitations
Online Media Daily, Mark Walsh - Tuesday, January 22, 2013
The rollout of Facebook's Graph Search opens up a new avenue f ...
- Staffers Can Double As Best Brand Advocates
MediaDailyNews, Steve McClellan - Monday, January 21, 2013
Companies often use so-called brand ambassadors to spread positive word of mou ...
- Facebook's Graph Search Ushers In Social-Search Era
Online Media Daily, Marc Purtell - Tuesday, January 22, 2013
Talk of Facebook's Graph Search being a "Google killer" seems premature, b ...
- Unilever, Coca-Cola Utilize Facial Analysis To Enhance Ad Tests
MediaDailyNews, Steve McClellan - Friday, January 18, 2013
Calling it the largest-scale adaptation of facial coding technology in the industr ...
- Brands, Retailers Pleased With Passbook
Online Media Daily, Mark Walsh - Friday, January 18, 2013
Many of the companies adopting Passbook are still experimenting with how be ...
- C3 Says Programmatic Is Missing Links, Big Brands Need To Focus On Upper Funnel To Survive
Real-Time Daily, Tyler Loechner - Tuesday, January 22, 2013
When everything ad-related is happening in real-time, it's easy to lose tra ...
- Facebook, Google, Amazon Lead In Value As Brand Rep Becomes More Important
SearchBlog, Laurie Sullivan - Friday, January 18, 2013
Reputation plays a major role in how consumers choose to interact wi ...
- National Brands Beginning To Think Local On Mobile
Online Media Daily, Laurie Sullivan - Friday, January 11, 2013
National brands that don't build effective local mobile ad campaigns will mi ...
- This Isn't Your Father's iPhone
Data and Targeting Insider, Steve Smith - Friday, January 11, 2013
Gadgets used to target generic coolness. Now we are starting to s ...
- 3 Top Spirits Brands Neatly Mix Digital Marketing
Online Media Daily, Gavin O'Malley - Wednesday, January 9, 2013
Among some 70 spirits brands, Absolut, Bacardi, and Jim Beam took t ...
- Mobile Startups Compete for Brand Limelight
The Third Screen, Chuck Martin - Wednesday, January 9, 2013
Mondelez is hoping to jump start innovative mobile models by working wi ...
- Former Forrester Analyst Suresh Vittal Joins Neolane
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 8, 2013
Former Forrester Research Analyst Suresh Vittal has joined Neolane in the new ...
- Ace: Tablets, Refrigerator Spots Top 2012 Ads
MediaDailyNews, David Goetzl - Friday, January 4, 2013
Samsung offered up three of the top 10 most effective ads ...
- TD Bank Highlights 'Bank Human' Experience
Marketing Daily, Tanya Gazdik - Thursday, January 3, 2013
After six years of celebrity-focused ads/marketing, TD Bank is shifting to featu ...
- Attention, Advertisers - Your Canvas Is Shrinking
Marketing Daily, Shawn Burns - Thursday, January 3, 2013
As the canvas shrinks, our messages need to shrink with it. Desig ...
- Virgin Atlantic TV Ad Celebrates Staff
Marketing Daily, Tanya Gazdik - Tuesday, January 1, 2013
A multimillion-dollar television ad campaign celebrates the talents of Virgin Atlantic's employee ...
- Next Wave of Social Enhances Consumer Engagement
Online Media Daily, Sarah Reilly - Wednesday, January 2, 2013
In 2013, we'll see the next wave of social bring brands ...