- AOL Taps Lyne To Head Brand Group
Online Media Daily, Gavin O'Malley - Thursday, February 28, 2013
In a major coup, AOL has scored Susan Lyne, former CEO a ...
- BAA Names Kaufman VP, Marketing
MediaDailyNews, Fern Siegel - Tuesday, February 26, 2013
The Brand Activation Association, formerly the Promotion Marketing Association, named Mike Kaufm ...
- Mindshare Ups Minero To Run Content Strategy Practice
MediaDailyNews, Steve McClellan - Monday, February 25, 2013
WPP media agency Mindshare has formed a new content marketing and strateg ...
- Social Consolidation To Change Online Marketing
Online Media Daily, Laurie Sullivan - Monday, February 25, 2013
The social landscape will become "radically" different within two years as ...
- Tips On Marketing A Mobile App
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 22, 2013
With hundreds of thousands of possibilities, how do you grab the attenti ...
- Pirate's Booty Partners With Disney
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
Pirate Brands has teamed with Disney to offer a limited-edition 12-pack ...
- Your Customers Are Your Brand Experience
Marketing Daily, Ingrid Froelich - Thursday, February 21, 2013
Brand experience -- your customers' perceptions of their interaction with you ...
- BAA Names New Chairman, Vice Chairman
Marketing Daily, Aaron Baar - Wednesday, February 20, 2013
The Brand Activation Association (formerly known as the Promotion Marketing Association) h ...
- Zipcar Taps Campbell-Ewald As AOR
MediaDailyNews, Karl Greenberg - Wednesday, February 20, 2013
The Detroit Office of Campbell Ewald has been selected as brand strate ...
- Outside TV, Red Bull To Debut TV Shows
MediaDailyNews, David Goetzl - Wednesday, February 20, 2013
Outside Television, a network affiliated with the eponymous magazine and available ...
- Luxe Brands Still Lag In Mobile
Online Media Daily, Mark Walsh - Monday, February 18, 2013
More people may be shopping and browsing on mobile devices, but luxu ...
- Best Western Focuses On People, Not Perks
Marketing Daily, Tanya Gazdik - Thursday, February 14, 2013
Best Western International is breaking away from the trend of amenity-based advertisi ...
- ABC, NFL Get Top Marks For Consumer Loyalty, Engagement
MediaDailyNews, Wayne Friedman - Thursday, February 14, 2013
Where do consumers place their loyalty when it comes to entertainment brand ...
- Manchester United Kicks Up Sponsorship Fees, Network Control
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
An undisclosed marketer has signed an eight-year deal to place its bra ...
- Brands Profit By In-Store, Word-Of-Mouth Marketing
MediaDailyNews, Wayne Friedman - Wednesday, February 13, 2013
Getting awareness for one's brand is still a tricky formula. But t ...
- AOL Strengthens Brand Group, Acquires gdgt
Online Media Daily, Gavin O'Malley - Wednesday, February 13, 2013
Building up its newly formed "Brand Group," AOL has acquired electronics revi ...
- Study: Google, Facebook, Walmart Fill Consumer Needs
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Dawn Lerman, executive director of the Center for Positive Marketing at Fordh ...
- True Value Taps Solve As Brand AOR
MediaDailyNews, Steve McClellan - Tuesday, February 12, 2013
Hardware retailer True Value Co. has selected Minneapolis-based Solve to be i ...
- LinkedIn SlideShare Develops Real-Time Tracking Content Analytics
Online Media Daily, Laurie Sullivan - Tuesday, February 12, 2013
In a major shift for marketers that have traditionally waited for result ...
- Mobile Ads Trump TV To Promote Terrain SUV
Online Media Daily, Gavin O'Malley - Tuesday, February 12, 2013
Can mobile video ads offer a viable alternative to TV and onli ...
- Twitter Mobile Users More Engaged With Brands
Online Media Daily, Mark Walsh - Monday, February 11, 2013
It's no secret that much of the activity on Twitter these da ...
- Google+ Gaining Ground With Brand Marketers
Online Media Daily, Laurie Sullivan - Monday, February 11, 2013
Tracking Google+ and YouTube gives marketers access to a varied audience segme ...
- A&W Root Beer Mascot Gets Own LinkedIn Page
Creative Media Blog, Amy Corr - Monday, February 11, 2013
Ever ask a friend or co-worker to write you a coveted Linked ...
- Study Reveals Brands With Loyal Facebook Fans
Marketing Daily, Tanya Gazdik - Thursday, February 7, 2013
A surprising survey reveals that a non-profit tops the list of bran ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...
- YUM Brands Target China, Register Euro Growth
MediaDailyNews, David Goetzl - Wednesday, February 6, 2013
As YUM Brands continues its focus on China and emerging markets, it ...
- Heineken Apps Target Customers' Sense Of Adventure
MoBlog, Steve Smith - Thursday, February 7, 2013
The imported beer brand maintains an ambitious schedule of branded apps, oft ...
- Z-Poll: Super Bowl Ads For Movies, Milk Score Brand Results
MediaDailyNews, Wayne Friedman - Tuesday, February 5, 2013
The Z Super Poll asks questions that go beyond the like-ability fact ...
- Lipton Rides Instagram's Positive Mood
MoBlog, Steve Smith - Wednesday, February 6, 2013
Mobile media forces advertisers to think beyond targeting media and instead targ ...
- Life Tracking Hopes To Enhance Media, Marketing Metrics
MediaDailyNews, Steve McClellan - Monday, February 4, 2013
Havas Media has issued a new report about what it calls o ...