- Brand Roadtest: Keen Sends Socks On Pacific Crest Trail
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2013
Keen, already known for its products for outdoor enthusiasts, is pushing i ...
- UM Custom Content Uses AMP To Prove Brand Effectiveness
MediaDailyNews, Steve McClellan - Tuesday, April 30, 2013
After months of working on the effort, UM's Custom Content division h ...
- 360i's Cool Win: Ben & Jerry's Digital Account
Online Media Daily, Steve McClellan - Tuesday, April 30, 2013
Ice cream marketer Ben & Jerry's, acquired by Unilever a few yea ...
- Weather Channel Launches Twitter Effort
MediaDailyNews, David Goetzl - Monday, April 29, 2013
Home Depot has signed with the Weather Co. as the first market ...
- Tap Me, Touch Me, Swipe Me: Tablets Flex Some Branding Muscle
Mobile Insider, Steve Smith - Tuesday, April 30, 2013
Tablets have already captured many media buyers' hearts, but new ad effectivene ...
- Is Your Marketing Starting A Conversation?
Online Media Daily, Sean O'Neal - Tuesday, April 30, 2013
Each marketing effort must be evaluated using a combination of paid, own ...
- Big Brands Up Social Responsiveness
Online Media Daily, Gavin O'Malley - Monday, April 29, 2013
They might not have the biggest social footprints, but a number ...
- Five Timely Insights For CMOs From CMOs
Marketing Daily, Drew Neisser - Thursday, April 25, 2013
As a "VIP Blogger" at the recent CMO Club Innovation and Inspirati ...
- Wrangler Drafts Brees For New Ads
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2013
Wrangler says it has signed New Orleans Saints quarterback Drew Brees ...
- Nature's Path Partners With Fossey Gorilla Fund
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2013
Nature's Path, maker of organic cereals (including "Gorilla Munch"), granola bars a ...
- Mobile's Elite: Younger, Richer Than Marketers Realize
Marketing Daily, Sarah Mahoney - Tuesday, April 23, 2013
"When you look at the data as a whole," Forrester analyst Melis ...
- GEICO's Gecko Debuts Book
Marketing Daily, Tanya Gazdik - Tuesday, April 23, 2013
GEICO's famous Gecko spokesman is exploring another career path, debuting his fir ...
- Navigating Native Social Advertising
Online Media Daily, Laura O’Shaughnessy - Wednesday, April 24, 2013
As organic content and social ads become increasingly integrated, brands need ...
- Bluetrain Mobile Debuts Web Marketing Platform
Online Media Daily, Fern Siegel - Tuesday, April 23, 2013
Bluetrain Mobile debuted an established customer base and a web marketing platfo ...
- Hitting The Top Shelf With Digital
Marketing Daily, Paul Newnes - Tuesday, April 23, 2013
The brand-level communications of spirits through digital are starting to rock. Y ...
- Marketing Evolution: Moving From Text To Images
Online Media Daily, Apu Gupta - Monday, April 22, 2013
Between Facebook and Instagram alone, consumers are generating nearly 2.5 billion imag ...
- Marketers Project Brand Ad Spend To Outpace Direct Response
Online Media Daily, Gavin O'Malley - Thursday, April 18, 2013
More than ever, marketers are embracing digital channels for brand building a ...
- Televisa's Galavision Creates 'Caleidoscopio' Identity
MediaDailyNews, Wayne Friedman - Wednesday, April 17, 2013
Televisa's Galavision in Mexico is making alterations to the Spanish-language TV netwo ...
- Sometimes You Should Just Keep Your Mouth Shut
The Social Graf, Erik Sass - Thursday, April 18, 2013
One of the most dangerous misconceptions in marketing and life in gener ...
- Brands Should Get Consumers To Speak Their Language
Marketing Daily, John Nugent - Wednesday, April 17, 2013
Some brands have a language all their own -- which can transce ...
- The Biggest Hole In Your Content Marketing Strategy: Images
Marketing Daily, Stephen Shepherd - Tuesday, April 16, 2013
Brands know the stakes are high -- to engage with today's consume ...
- Dodge Drives Into Sci-Fi Symbiosis
Marketing Daily, Karl Greenberg - Monday, April 15, 2013
Dodge Charger is driving down the middle of a road with digit ...
- Heineken Turns Beer Bottles Into Mobile Media
MoBlog, Steve Smith - Tuesday, April 16, 2013
Brands now use super events like Sundance, SXSW and Comic-Con to showca ...
- Ispos ASI Names Musch Global CEO
MediaDailyNews, Fern Siegel - Friday, April 12, 2013
Liz Musch has been named Global CEO of Ipsos ASI, the bra ...
- Can Carnival Recover From The Damage To Its Brand?
Marketing Daily, Chekitan Dev - Friday, April 12, 2013
Brands need a disaster recovery plan. This is especially true for servi ...
- Facebook Launches Targeting Tied To Offline Buying
Online Media Daily, Mark Walsh - Wednesday, April 10, 2013
Facebook on Tuesday formally rolled out ad targeting based on users' onli ...
- Westin Weekends Promise Better-Looking Mondays
Marketing Daily, Tanya Gazdik - Tuesday, April 9, 2013
Starwood Hotels & Resorts' Westin brand is launching a campaign that focus ...
- De Cecco Taps Block & DeCorso As AOR In U.S.
MediaDailyNews, Steve McClellan - Tuesday, April 9, 2013
Pasta maker De Cecco has selected Block & DeCorso as its agen ...
- MediaCom Banner Debuts, Targets Tech Clients
MediaDailyNews, Steve McClellan - Monday, April 8, 2013
WPP agency Banner Corp., a specialist in technology marketing and part ...
- AT&T Inks Scanbuy QR Deal, Aids Marketers' Campaigns
Online Media Daily, Laurie Sullivan - Monday, April 8, 2013
AT&T joins the ranks of Verizon and Sprint Monday, offering white-label ...