- Instagram Video Shows Promise For Brands
Online Media Daily, Mark Walsh - Friday, June 28, 2013
In unveiling video on Instagram, company founder Kevin Systrom explained the 15-seco ...
- Creative Quality In Mobile Matters More Than Ever
Mobile Marketing Daily, Anne Czernek - Wednesday, June 26, 2013
As an advertising channel, mobile has proven to be effective: the avera ...
- Consumer Brands Need A Localized Mobile Marketing Strategy
Marketing Daily, Jeremy Geiger - Tuesday, June 25, 2013
Today's new technologies and mobile marketing platforms integrate with retailer inventory system ...
- How Wimbledon Serves Up Lessons For Innovation Team-Building
Marketing Daily, Joshua Epperson - Tuesday, June 25, 2013
The magic of Wimbledon 2013 celebrates the achievements of talented athletes. Bran ...
- Hampton Targets Millennial Travelers
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Hampton Hotels is targeting Millennial travelers in a campaign that includes ...
- TWC Uses Food Trucks For All-Star Promotion
MediaDailyNews, David Goetzl - Monday, June 24, 2013
With their growing popularity and geographical reach, food trucks may not ha ...
- De-Manufacturing The Brand
Data and Targeting Insider, Steve Smith - Sunday, June 23, 2013
Big Data and real-time marketing channels, ironically, may force companies to fa ...
- Marketers With High Email TINS Rates Engage Users
Online Media Daily, Gavin O'Malley - Monday, June 24, 2013
Few acts seem to show brand affinity more than someone sifting throu ...
- Accenture's Barrett: CMOs Grapple WIth Disruptive Technologies
Show Daily, David Goetzl - Saturday, June 22, 2013
Day 3 of the MediaPost Brand Marketers Summit is underway with ...
- Big Data Looks To Be Getting Seat At Table
Show Daily, David Goetzl - Saturday, June 22, 2013
Paul Barrett, Senior Manager - Big Data, Accenture Interactive, says CMOs a ...
- How To Inspire The Troops To Break Down Silos?
Show Daily, David Goetzl - Saturday, June 22, 2013
How about this for a leader to try to inspire troops ...
- Pacifico Highlights Surfer Origins
Marketing Daily, Tanya Gazdik - Thursday, June 20, 2013
Pacifico is highlighting its surfer roots in its latest creative. The pilsner-sty ...
- MEC Debuts Momentum, Communications Initiative
MediaDailyNews, Steve McClellan - Thursday, June 20, 2013
Two years in the making, WPP media shop MEC has unveiled ...
- Debunking 4 Local Advertising Myths
Online Media Daily, Lori Chavez - Friday, June 21, 2013
The challenge is how do brands take advantage of deploying the rig ...
- Facebook Adds 15-Second Videos For Instagram, Brands Sign On
Online Media Daily, Mark Walsh - Thursday, June 20, 2013
Taking another page from Twitter, Facebook on Thursday unveiled a short-form vid ...
- Brands Must Push Real-Time Ads To Stay Relevant
Online Media Daily, David Goetzl - Thursday, June 20, 2013
Marketers that want to take advantage of real-time opportunities need to ha ...
- Real-Time Marketing Takes Commitment
Real-Time Daily, David Goetzl - Friday, June 21, 2013
At the MediaPost Brand Marketers Summit, Milwaukee Brewers marketer Caitlin Moyer sa ...
- Brewers Exec Busy In Real-Time
Real-Time Daily, David Goetzl - Friday, June 21, 2013
Milwaukee Brewers marketer Caitlin Moyer has quite a job ensuring social med ...
- Carlis: "Marketing At The Speed Of Culture"
Show Daily, David Goetzl - Friday, June 21, 2013
Day 2 at the MediaPost Brand Marketers Summit has kicked off wi ...
- Real-Time Marketing Takes Commitment
Show Daily, David Goetzl - Friday, June 21, 2013
At the MediaPost Brand Marketers Summit, Milwaukee Brewers marketer Caitlin Moyer sa ...
- Brewers Exec Busy In Real Time
Show Daily, David Goetzl - Friday, June 21, 2013
Milwaukee Brewers marketer Caitlin Moyer has quite a job ensuring social med ...
- Google's Jolly: Audience-Based Advertising Will Help Online Brand Marketing
Show Daily, David Goetzl - Friday, June 21, 2013
Diya Jolly, senior product manager at Google, is speaking about her company ...
- Google Helps Mazda Find Ripe Customer Base
Show Daily, David Goetzl - Friday, June 21, 2013
Diya Jolly, senior product manager at Google, offered a case study ...
- Cisco Looking For $1 Billion In Qualified Sales Leads
Show Daily, David Goetzl - Friday, June 21, 2013
Cisco's Paula Wang says a 360-degreee view of the customer is ...
- Cisco Uses Cookie-Based Scoring
Show Daily, David Goetzl - Friday, June 21, 2013
Cisco executive Paula Wang says the company has been doing content marketi ...
- Cramer-Krasselt's Smith Says Integrated Agency Model Has Runway
Show Daily, David Goetzl - Friday, June 21, 2013
At the MediaPost Brand Marketers Summit, Cramer-Krasselt executive Lori Laurent Smith sa ...
- Shazam Launches Service To Measure TV Campaigns
MediaDailyNews, Wayne Friedman - Wednesday, June 19, 2013
Music and entertainment app Shazam has started a new service to measu ...
- Yahoo Localworks Not For Brands
Online Media Daily, Steve Haar - Thursday, June 20, 2013
Yahoo! Small Business has launched Localwords. This particular product offering is la ...
- Sears' Kogelis Talks "Ship My Pants"
Real-Time Daily, David Goetzl - Thursday, June 20, 2013
The MediaPost Brand Marketers Summit is underway with a keynote address fr ...
- Big Events Does Not Mean Big Results Necessarily
Show Daily, David Goetzl - Thursday, June 20, 2013
Sears social and mobile marketing vice president Adriana Llames Kogelis says marketi ...