- Farmers Insurance Revamps Logo
Marketing Daily, Tanya Gazdik - Wednesday, July 31, 2013
Farmers has unveiled a new corporate logo that aims to connect t ...
- Facebook's Reach Rivals TV, Social Net To Launch Video Ads
Online Media Daily, Mark Walsh - Wednesday, July 31, 2013
Video ads are coming to Facebook. The social network plans to a ...
- Facebook Introduces Embedded Posts, Expands Brand Exposure
Online Media Daily, Mark Walsh - Wednesday, July 31, 2013
To help brands broaden their exposure beyond its walls, Facebook has beg ...
- Interpublic Launches Brand Publishing Unit: Will Create 'Real-Time,' 'Fast-Twitch' Content For Clients
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2013
Interpublic is getting into the real-time brand "storytelling" game and has raid ...
- Parents Favor Major Brands Online
Online Media Daily, Gavin O'Malley - Monday, July 29, 2013
Parents appear to be doing the majority of their online back-to-school shoppi ...
- Businesses Prefer Twitter To Social Media Rivals
Online Media Daily, Gavin O'Malley - Friday, July 26, 2013
By some measures, Twitter appears to be pulling away as a mo ...
- Search Intent Signals Find Purpose In Twitter
SearchBlog, Laurie Sullivan - Monday, July 22, 2013
Bringing the intent signal into social media sites should allow search engi ...
- Look for Netflix to Make Some Emmy History Thursday Morning
Around the Net in Video, P.J. Bednarski - Thursday, July 18, 2013
The Emmy nominations are announced Thursday morning and more than likely Netfl ...
- Why Brands Need To Start Thinking More Like Publishers
Marketing Daily, Jamie Tedford - Thursday, July 18, 2013
Content marketing is by many measures the future of social media advertisin ...
- Mixpo Rolls Out Social, Syndication Tools
Online Media Daily, Gavin O'Malley - Wednesday, July 17, 2013
In an effort to bridge the worlds of video and social marketin ...
- 'Sopranos' Redux: Now Networks Awaiting Onslaught of Netflix Emmy Nominations
Around the Net in Video, P.J. Bednarski - Wednesday, July 17, 2013
Just like HBO swiped the Emmy spotlight away from commercial networks wi ...
- Wasserman Acquires Ignite
MediaDailyNews, Fern Siegel - Tuesday, July 16, 2013
Wasserman Media Group, a global sports, entertainment marketing and management company, wi ...
- Tag Relaunches, Paulson Appointed Global CEO
MediaDailyNews, Steve McClellan - Tuesday, July 16, 2013
Global brand services agency Tag relaunched today, incorporating the marketing services a ...
- Engajer Embeds Brand Videos On Facebook
Online Media Daily, Gavin O'Malley - Tuesday, July 16, 2013
Coinciding with Facebook's continued embrace of streaming media, video platform Engajer ...
- Hashtags Boost Online Brand Visibility
Online Media Daily, Chris Marentis - Wednesday, July 17, 2013
Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming ...
- Innovation and Data - The Marketer's Dilemma
Marketing Daily, Tony Quin - Tuesday, July 16, 2013
Innovation is tough enough without tying our hands to the past. ...
- Lake Tahoe Targets San Franciscans
Marketing Daily, Tanya Gazdik - Monday, July 15, 2013
A campaign from the North Lake Tahoe Marketing Cooperative targets San Francis ...
- Thrillist 'Best Day' Campaign Records Solid Results
Online Media Daily, Gavin O'Malley - Monday, July 15, 2013
In late June, Thrillist launched its inaugural "Best Day of Your Lif ...
- From Cave Paintings To Leonardo da Vinci: The Evolution Of Persona Targeting
Marketing Daily, Vanessa Naylon - Monday, July 15, 2013
Brand advertisers can now paint a more accurate picture of their audien ...
- Marketing Mix Modeling On Trial
MediaDailyNews, Joy Joseph, Patrick Moriarty - Monday, July 15, 2013
Marketing mix modeling (MMX) has largely become the de facto measurement approa ...
- Havas Launches Brand Acumen, Smith Named CEO
MediaDailyNews, Steve McClellan - Friday, July 12, 2013
Havas has launched a new branding agency called Brand Acumen. The N ...
- Unilever Puts People First
Marketing Daily, Ken Beaulieu - Friday, July 12, 2013
Unilever's latest marketing strategy, "Crafting Brands for Life," represents a sharply focus ...
- William Morris Endeavor Acquires 49% Of Droga5
MediaDailyNews, Steve McClellan - Thursday, July 11, 2013
The "Madison and Vine" connection just got stronger with word that Hollywo ...
- Branded Messages Find a Home on Video Sharing Sites
Around the Net in Video, P.J. Bednarski - Thursday, July 11, 2013
There are many branded messages on video-sharing sites, like YouTube and Hul ...
- Build Your Audience, Don't Buy It With Advertorials
Online Media Daily, - Thursday, July 11, 2013
Content marketing done well can ensure a brand doesn't just end ...
- Zoom, Zoom: Top Carmakers Spent $5.82B on Internet Ads in 2012
Around the Net in Video, P.J. Bednarski - Tuesday, July 9, 2013
The top 10 automaker advertisers put $5.82 billion into unmeasured advertising, ...
- Pay For Performance Works For Agencies And Clients
Marketing Daily, Matt Kelley - Friday, July 5, 2013
In a value-based performance model, an agency takes the time to understa ...
- Publicis Acquires Bosz Digital, Expands Cross-Media Efforts
Online Media Daily, Steve McClellan - Tuesday, July 2, 2013
Publicis Groupe has acquired Costa Rican production company Bosz Digital for ...
- Epsilon To Power Dunkin' Donuts Loyalty Program
Online Media Daily, Gavin O'Malley - Monday, July 1, 2013
Dunkin' Donuts has tapped marketing services provider Epsilon to power DD Per ...