- Marketing Groups Protest New FCC Mobile Spam Rules
Online Media Daily, Wendy Davis - Wednesday, October 30, 2013
The Federal Communications Commission should refrain from enforcing some of the n ...
- Klout Score Becomes Trigger For Twitter Tweets In Broadcast Television, Paid Media
Online Media Daily, Laurie Sullivan - Wednesday, October 30, 2013
Mass Relevance and Klout have formed a partnership allowing broadcast networks ...
- Big Brands Lag on YouTube
The Social Graf, Erik Sass - Wednesday, October 30, 2013
Advertisers have long recognized the value of video, with its combination ...
- Viral Spiral, Collab Team For Vine Partnership
Online Media Daily, Fern Siegel - Monday, October 28, 2013
London-based social video marketing company Viral Spiral and LA-based video creator developme ...
- Are You A Human Launches PlayThru
Online Media Daily, Fern Siegel - Monday, October 28, 2013
Are You a Human, a Detroit start-up that specializes in game-based verificati ...
- No More Surveys: New Tool Offers Real-Time Consumer Insights
Real-Time Daily, Tyler Loechner - Tuesday, October 29, 2013
Data and analytics provider eXelate is expected to Tuesday announced the availabili ...
- Time-Starved, Digitally Enabled, And Information-Entitled
Marketing Daily, Jennie Purtell - Monday, October 28, 2013
Just because most people are time-starved doesn't mean they aren't shopping. T ...
- Startup Sumpto Gets Funding from Nick Brien, SocialStart
MAD, Steve McClellan - Wednesday, October 23, 2013
The new company positions itself as an 'influencer' platform for brands targeti ...
- JCPenney Will End Martha Stewart Deal Early, Big Revs Setback For Cos.
MediaDailyNews, Erik Sass - Wednesday, October 23, 2013
After two tumultuous years that saw the company's share price collapse a ...
- Google Launches Shopping Campaigns, Companion To PLAs
Online Media Daily, Laurie Sullivan - Tuesday, October 22, 2013
Google introduced Shopping campaigns Tuesday for product listing ads (PLAs). The featu ...
- Brand Loyalty Created From Customer Experiences
SearchBlog, Laurie Sullivan - Wednesday, October 23, 2013
The holidays bring a slew of enticing benefits tied to customer experienc ...
- For Word of Mouth, The Secret Sauce Lies In The South
Marketing Daily, Ed Keller - Tuesday, October 22, 2013
A newly released study, "America's Most Talkative Cities," provides a top ...
- Harley-Davidson, Apple, Avon, Amazon Tops In WOM
Marketing Daily, Tanya Gazdik - Monday, October 21, 2013
"Word of mouth ... is a key part of understanding customer satisfacti ...
- MTA Lets The Right One In: Pop-Up Stores Underground
Raw, Karl Greenberg - Tuesday, October 22, 2013
As part of the 3M Hire Our Heroes campaign, a number ...
- A Nice Couch To Sit On After Your Strip Search
MAD, Steve McClellan - Monday, October 21, 2013
SpringHill Suites tries to make DFW security checkpoint experience a little le ...
- Under Armour Goes To Shanghai
Marketing Daily, Karl Greenberg - Sunday, October 20, 2013
Athletic gear and apparel company Under Armour has launched a retail spa ...
- Why Mobile Should Be At The Heart Of Latino Consumer Marketing
Mobile Marketing Daily, Joseph Farrell - Monday, October 21, 2013
For any brand that is serious about engaging with Hispanic consumers, mobi ...
- Israel Shifts To Brand Marketing Around Relationship Building
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
For 60 years, Israel told its story mostly by talking about t ...
- "Paid Love" Is A Good Thing
MAD, George Potts - Friday, October 18, 2013
Despite what many marketers believe, intrinsic motivation isn't enough for influencer progr ...
- Brand Marketing And Business Value Linked
Research Brief, Jack Loechner - Thursday, October 17, 2013
According to a new study from Edelman, brands are failing to perfo ...
- Ad Tech: The Return Of The Marketer
RTBlog, Tyler Loechner - Wednesday, October 16, 2013
The first time a MediaPost article used the acronym "RTB" (real-time biddin ...
- Comedy Central Announces Exec Shifts In Programming, Fan Outreach
Online Media Daily, Gavin O'Malley - Monday, October 14, 2013
David Bernath, executive vice president of programming and multiplatform strategy, will n ...
- Google's New Terms Of Service Uses Shared Endorsements In Display Ads
Online Media Daily, Laurie Sullivan - Friday, October 11, 2013
Google's update to its Terms of Service will enable the company ...
- Immersive Brand Experience As A Way Of Life
Marketing Daily, Gregg S. Lipman - Wednesday, October 9, 2013
In order to resonate with consumers, you cannot simply offer products a ...
- GEICO Launches PSAs To Stop Cell Phone Use During Movies
Out to Launch, Amy Corr - Wednesday, October 9, 2013
GEICO teamed up with NCM and Screenvision to create a series ...
- AAA, Best Western, Solicit Pet Travel Photos
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2013
AAA is soliciting pet travel pictures for its annual Petbook. Best Weste ...
- How to Be Disruptive
Around the Net in Video, P.J. Bednarski - Friday, October 4, 2013
Hulu, iPhone, and Prius didn’t come to market because their creators ask ...
- "Brand Voice" (Or, "Have Something to Say or Shut Up Already")
MAD, Adam Cahill - Friday, October 4, 2013
With fewer TV spots to buy, and existing digital formats not livi ...
- Millward Brown Competitive Intelligence Ups Conversion Rates
Online Media Daily, Laurie Sullivan - Thursday, October 3, 2013
Some call it spying; others call it competitive intelligence. With more th ...
- The Right Kind Of Real-Time Marketing
Online Spin, Kaila Colbin - Friday, October 4, 2013
Last week, we spoke about the Federal Reserve and the challenges th ...