- For Many Brands, Big Data Is Too Big
MAD, Steve McClellan - Friday, January 31, 2014
That's according to a survey just released from the World Advertising Federati ...
- comScore, CIMM Expand Cross-Platform Metrics, Major Nets, Agencies Sign On
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
The joint effort of comScore and the Coalition for Innovative Media Measurement ...
- 5 Things Super Bowl Advertisers Should Be Doing But Aren't
MediaDailyNews, A.J. Vernet - Thursday, January 30, 2014
Pre-game, post-game and everything in between, the Super Bowl provides a myri ...
- Long Live The #SuperBowl
Real-Time Daily, Lora Schaeffer - Friday, January 31, 2014
Once upon a time, marketers would create epic campaigns, unveil them ...
- Bud And Bud Light Prep For Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, January 29, 2014
Anheuser-Busch is promoting both its Budweiser and Bud Light brands in Sup ...
- Consumers And Marketing Meet In Hyperlocal Experiences
SearchBlog, Laurie Sullivan - Thursday, January 30, 2014
Sometimes the campaign falters because brands don't have the resources needed ...
- Forget 'Smart' Devices: Help Me Make A Smarter Me
MoBlog, Steve Smith - Wednesday, January 29, 2014
The Internet of Things will force brand marketers to think less abo ...
- Facebook Rolls Out Web, Mobile Retargeting In Custom Audiences Features
Social Media & Marketing Daily, Mark Walsh - Tuesday, January 28, 2014
Facebook has indicated that the general rollout of Custom Audience retargeting ...
- Pop Secret Pops Digital Kernels To Gain Buzz
Mobile Marketing Daily, Mark Walsh - Monday, January 27, 2014
Unable to compete with Orville Redenbacher in TV advertising, Diamond Foods bra ...
- Now Hear This: Provenir Launches New Listening Platform
MAD, Larissa Faw - Sunday, January 26, 2014
Boston-based tech company Provenir is introducing the "Big Data Listening and Engageme ...
- Marketers Need Creative Digital Plans To Drive Under-35 Car Buyers
MediaDailyNews, Gavin O'Malley - Friday, January 24, 2014
Young consumers are making life harder than ever for the auto industr ...
- Smarter Targeting Delivers Stronger Game Advertising
Mobile Marketing Daily, Oscar Diele - Monday, January 27, 2014
Because game publishers are so passionate about keeping consumers engaged and keepi ...
- Nissan, TBWA Settle With FTC Over Deceptive Ads
Marketing Daily, Tanya Gazdik - Thursday, January 23, 2014
Nissan North America and TBWA Worldwide have settled charges of deceptive advertisin ...
- AT&T Sponsored Data Intrigues Ad Execs, Taps Into Content Marketing Trend
Mobile Marketing Daily, Mark Walsh - Friday, January 24, 2014
Amid the Net neutrality tussle, ad executives say they're intrigued by AT&T ...
- Fitbit Names Former EA Exec Rosa As Marketing Head
Mobile Marketing Daily, Mark Walsh - Thursday, January 23, 2014
Fitbit, maker of the popular activity tracker of the same name, h ...
- Unmetric Adds Competitive Tracking Of Social-Media Campaigns
Social Media & Marketing Daily, Mark Walsh - Thursday, January 23, 2014
What brand ran the most successful social media campaign last year? Coca-Col ...
- Social Campaigns Brought Full Circle With In-Store Sales, In-Person Interactions
Social Media & Marketing Daily, Kevin Bobowski - Thursday, January 23, 2014
Social commerce was once thought of as a mechanism to exclusively dri ...
- "About Last Night" Hooks Up With Iman Cosmetics
MAD, Larissa Faw - Tuesday, January 21, 2014
The campaign marks the first movie partnership for the cosmetics brand, whi ...
- Mission Pharmacal Creates Mobile App For Docs
Marketing Daily, Tanya Gazdik - Tuesday, January 21, 2014
A popular medical management tool is now available on iPads and iPhone ...
- Only Half Of Super Bowl Advertisers Score Audience Engagement
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Only about half of Super Bowl TV advertisers will see strong engageme ...
- Images Drive Brand Engagement On Twitter
Mobile Marketing Daily, Mark Walsh - Tuesday, January 21, 2014
Don't be surprised to see more pictures popping up on Twitter. Twee ...
- Facebook Reduces Reach Of Brands' Text-Only Posts
Social Media & Marketing Daily, Mark Walsh - Tuesday, January 21, 2014
As it continues to tweak its News Feed algorithm, Facebook on Tuesd ...
- OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data
Marketing Daily, Sarah Mahoney - Monday, January 20, 2014
Thanks to OfficeMax, Big Data marketing just got another black eye. A ...
- TD Ameritrade Supports U.S. Olympic Teams
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2014
In addition to sponsoring the U.S. Olympic Committee and Team USA, ...
- Why CMOs Flunk At Building Brand Empathy
Marketing Daily, Sarah Mahoney - Thursday, January 16, 2014
When it comes to creating meaningful customer experiences, many CMOs are to ...
- Coldwell Banker Creates Pre-Launch Buzz
Marketing Daily, Tanya Gazdik - Thursday, January 16, 2014
Coldwell Banker is gearing up for the debut of a new ...
- Princess Cruises Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Princess Cruises is taking a cue from its tagline, "Come Back New ...
- The Villians Behind Rising Online Marketing Budgets And Broken Ecommerce Platforms
SearchBlog, Laurie Sullivan - Wednesday, January 15, 2014
Consumers opened two-thirds of emails sent by multichannel retailers on mobile devic ...
- FDA Issues Social Media Guidelines For Pharma
The Social Graf, Erik Sass - Wednesday, January 15, 2014
After a long delay, the Food and Drug Administration has finally releas ...
- Simmons, Dr. Andrew Weil Partner
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Simmons Bedding Company is partnering with Dr. Andrew Weil to launch t ...