- Attracting Millennial Brand Advocates Is Marketers' Priority
MediaDailyNews, Folke Lemaitre - Thursday, February 27, 2014
Sooner than later, brands will have no choice but to shift the ...
- Farmers Up In Arms Over 'Farmed And Dangerous'
Around the Net in Video, P.J. Bednarski - Friday, February 28, 2014
Some farmers think Hulu's new "Farmed and Dangerous" comedy series, produced ...
- Making Sense of Programmatic Buying
MediaDailyNews, Ken Beaulieu - Friday, February 28, 2014
Bob Arnold, digital media and strategy lead, North America, at Google, believ ...
- A Glimpse At Excellent Long-Form Online Ads From All Over The World
Around the Net in Video, P.J. Bednarski - Thursday, February 27, 2014
Worldwide, brands are learning that the way to consumers' hearts is throu ...
- Hotel Indigo Connects Guests With Neighborhood
Marketing Daily, Tanya Gazdik - Wednesday, February 26, 2014
InterContinental Hotels Group's Hotel Indigo is introducing an initiative to help conne ...
- Zefr Raises $30M, Pushes Social, Video Brand Connections
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 27, 2014
For brands and publishers, managing their video assets across social media channe ...
- Do Search Terms Reflect What Consumers Think Of Your Brand?
SearchBlog, Laurie Sullivan - Wednesday, February 26, 2014
Do brand identities match what consumers think of them? It's an Interesti ...
- Is Hulu's 'Farmed and Dangerous' Native Advertising for Chipotle's?
Around the Net in Video, P.J. Bednarski - Tuesday, February 25, 2014
This feels like the wrong kind of question to ask about wh ...
- Of Bulls, Bears And Flappy Birds
Garfield at Large, Bob Garfield - Tuesday, February 25, 2014
Peter Sealey, I owe you an apology. Surely you remember him. He ...
- Yasso Names 360PR As Agency Of Record
MAD Boston, Val Brickates Kennedy - Tuesday, February 25, 2014
Frozen yogurt bar maker Yasso has chosen Boston's 360PR as its fir ...
- Adam Levine Shares ADHD Insights
Marketing Daily, Tanya Gazdik - Monday, February 24, 2014
Singer Adam Levine is helping to kick off an initiative to he ...
- Visa Makes Olympics Sponsorship Count
Marketing Daily, Tanya Gazdik - Sunday, February 23, 2014
Olympics marketing is worth the investment of both time and money, Vi ...
- Johnson & Wales Hires Fuseideas For Strategic Marketing Campaign
MAD Boston, Val Brickates Kennedy - Friday, February 21, 2014
Providence, R.I.-based Johnson & Wales University has hired Boston's Fuseideas as i ...
- Best Practices Of Brand And Political Marketers: The Candidate As Considered Purchase
MediaDailyNews, Tom Cotton - Thursday, February 20, 2014
Political-marketing experts are already hard at work on the 2016 presidential rac ...
- Aquto Platform To Power AT&T Sponsored Data Ads
Mobile Marketing Daily, Mark Walsh - Thursday, February 20, 2014
When AT&T introduced its Sponsored Data program last month-allowing marketers to cov ...
- Rudi's Promo Sends Kids To Gluten-Free Camp
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2014
Rudi's Organic Bakery is kicking off a promotion that will send ...
- Shouldn't Brand Marketers Aim For Data And Targeting Accuracy?
Online Spin, Cory Treffiletti - Wednesday, February 19, 2014
"Fast is fine, but accuracy is important." That quote is attributed ...
- '47 Brand Hires The Fantastical For Branding Campaign
MAD Boston, Val Brickates Kennedy - Tuesday, February 18, 2014
Sports apparel marketer '47 Brand said Tuesday that it has hired Boston-bas ...
- Google, Magna Global Strike Multimillion-Dollar Upfront Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2014
Magna Global, part of IPG Mediabrands, committed $100 million of its manag ...
- U.S. Car Buyers Not Swayed By Social Media
The Social Graf, Erik Sass - Tuesday, February 18, 2014
Americans love social media, but they don't consider it a reliable sour ...
- 3 Legal Trends That Will Impact Advertisers in 2014
MediaDailyNews, Marc Roth - Monday, February 17, 2014
Just as advertising reflects the world around us, the legal issues present ...
- The Super Bowl Conundrum Of Tying TV Ads To The Web
SearchBlog, Laurie Sullivan - Thursday, February 13, 2014
Type in a URL or click on a link that takes y ...
- United Airlines, PGA Expand Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2014
The airline and golf association are teaming up to offer members ...
- Ameriprise Jumps On Olympics Bandwagon
Marketing Daily, Tanya Gazdik - Monday, February 10, 2014
Ameriprise Financial is once again enlisting actor Tommy Lee Jones as i ...
- comScore, Google Sign Ad Measurement Deal Through DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
In a partnership announced on Monday, comScore will make real-time audience metri ...
- Schneider Study Shows Millennials More Likely To Trust What They Read Online
Bay State Blog, Val Brickates Kennedy - Monday, February 10, 2014
Apparently, Millennials are more likely to trust what they read online th ...
- Babble, Blather And Boredom: How Brands On Twitter Fumbled The Super Bowl
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, February 7, 2014
While our universe is defined by the majesty of heavenly bodies su ...
- Gillette Unveils New Olympics-Themed Marketing Campaign
MAD Boston, Val Brickates Kennedy - Friday, February 7, 2014
Gillette has unveiled a new Olympics-themed marketing campaign that focuses on t ...
- Vungle Raises Another $17 Million, Launches Mobile Video Ad Exchange
Mobile Marketing Daily, Mark Walsh - Thursday, February 6, 2014
With the new infusion of capital, the company plans to launch ...
- Squandered Bowl? Or Branding First?
Mobile Marketing Daily, Steve Smith - Monday, February 3, 2014
There were too few mobile engagements with Super Bowl viewers in la ...