- Boomers Will Be Fine...Until They're Not
MAD, Peter Hubbell - Tuesday, April 29, 2014
Rational Boomers act irrationally when confronting aging. The challenge for brands ...
- Consumer Confidence On Upswing, Especially Millennials
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2014
Consumers are showing more retail confidence -- especially Millennials, the group harde ...
- Crunch Brands To Merge With Avenue Brand
Bay State Blog, Val Brickates Kennedy - Tuesday, April 29, 2014
Two Boston-based marketing firms are joining forces. Charlestown's Crunch Brands has agre ...
- Coinstar Offers Gift Card Exchange
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2014
Coinstar, which eliminated the need for coin collectors to have to ro ...
- Facebook Expands Business Manager Tool
Social Media & Marketing Daily, Mark Walsh - Monday, April 28, 2014
Facebook is expanding access to Business Manager, a tool that is intend ...
- MLB's Joe Torre Stumps For CohnReznick
Marketing Daily, Tanya Gazdik - Saturday, April 26, 2014
Legendary Major League Baseball manager Joe Torre stars in a campaign f ...
- Minnesota Launches Largest-Ever Tourism Campaign
Marketing Daily, Tanya Gazdik - Thursday, April 24, 2014
"We need to meet travelers where they are, and that means bei ...
- CMOs Laud Card-Linked Marketing
Marketing Daily, Tanya Gazdik - Thursday, April 24, 2014
Nine out of 10 CMOs who have used card-linked marketing experienced reven ...
- NetBase Launches Tool To Help Brands Follow Social Activity
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, April 23, 2014
Brands increasingly obsess over the smallest shifts in consumer perfection. Aiding the ...
- Purina One Plans 'Cat Cafe' For NYC
Marketing Daily, Tanya Gazdik - Tuesday, April 22, 2014
St. Louis-based Nestle Purina Pet Care is building on the feline phenomen ...
- FirstBank Mocks Google Glass
Marketing Daily, Tanya Gazdik - Tuesday, April 22, 2014
"We want to educate early adopters that not all banking apps a ...
- Dodge 100th Anniversary Video Goes Viral
Marketing Daily, Tanya Gazdik - Monday, April 21, 2014
"This is precisely the kind of advertisement we have come to expe ...
- Nasacort Allergy Launches 'Full Cort Press'
MAD, Larissa Faw - Friday, April 18, 2014
A roster of agencies is working on the new campaign and basketba ...
- Weight Loss Drug Acknowledges Struggle
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2014
A national TV campaign for weight loss drug Eisai Inc.'s Belviq emphasiz ...
- Millionaires Prefer Costco, Target, Home Depot
Marketing Daily, Sarah Mahoney - Saturday, April 19, 2014
"Most affluents still tend to live within their means, spending wisely. Th ...
- NBH Bank Offers Common Sense Relationship
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2014
In a TV spot for NBH Bank, a banker is seen ...
- GM Sticks With Marketing Plans
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
General Motors, facing overwhelming criticism for the recall of millions of ca ...
- Samsung's Marketing Blitz Might Be Paying Off
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
Samsung has spent $770 million over the last two years marketing i ...
- Supremes To Hear Pom, Coke Lawsuit
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
The Supreme Court will hear arguments on Monday on Pom Wonderful ...
- Marketers Missing The Mark With Millenials
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
This disconnect is most evident in how companies today market to Millennial ...
- British Airways Launches 'My Flightpath'
Marketing Daily, Tanya Gazdik - Thursday, April 17, 2014
"We wanted to give customers something that helps to capture the mag ...
- Walmart Slashes Fees For Money Transfers
Marketing Daily - Top of the News, Thom Forbes - Friday, April 18, 2014
Imagine you're selling something for $85 and Walmart comes along and sa ...
- Some Evolving Rules For Branded Videos
Around the Net in Video, P.J. Bednarski - Thursday, April 17, 2014
A branding campaign that gets results on TV might not do ...
- MasterCard Renews Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, April 17, 2014
MasterCard kicked off its renewal of its worldwide partnership with Ruby Wor ...
- Major Consortium Touts Hispanic Media
MediaDailyNews, Erik Sass - Wednesday, April 16, 2014
Six big media companies are joining forces to tout the desirability ...
- M&A Marketing Deals Reach For The Sky
SearchBlog, Laurie Sullivan - Thursday, April 17, 2014
Don't be surprised if your favorite small or midsize company gets swallow ...
- Brands On Instagram Can Expect 4.3% Engagement Rate
Social Media & Marketing Daily, Mark Walsh - Wednesday, April 16, 2014
Brands have already flocked to Facebook-owned Instagram, but could end up focusi ...
- Brands Get Less Buzz From 'Mad Men' Premiere
MAD, Larissa Faw - Tuesday, April 15, 2014
That's according to analytics firm Kontera. "It is evident that this episo ...
- Enterprise Rent-A-Car Launches Stanley Cup Promo
Marketing Daily, Tanya Gazdik - Wednesday, April 16, 2014
Enterprise Rent-A-Car, the official car of the National Hockey League, is launchi ...
- Opera Mediaworks Taps Hunt For Hispanic Mobile Reach
MediaDailyNews, Erik Sass - Tuesday, April 15, 2014
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispani ...