- 3 Emerging Best Practices For Finding Your Audience
MediaDailyNews, Jon Elvekrog - Thursday, July 31, 2014
When we place media under the assumption that a person's defining characteristi ...
- Consumers Agree To Mobile Location Tracking For Specific Reasons
SearchBlog, Laurie Sullivan - Thursday, July 31, 2014
Marketers have work to do when it comes to convincing consumers ...
- It Hurts To Lose Your Cool
Video Critique, Steve Smith - Thursday, July 31, 2014
Apple ads work best when they follow the brand's traditional spot principl ...
- New Sonata Goes To Juilliard, Dances Giselle
Marketing Daily, Karl Greenberg - Sunday, July 27, 2014
Usually so-called "short leads" -- where car companies invite press to dri ...
- Time To Expand HBO Go To The Cable-Less?
VidBlog, P.J. Bednarski - Monday, July 28, 2014
Bloomberg quotes sources saying Time Warner wants to offer HBO Go ...
- Geico's $1 Billion Gecko Keeps Working
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Berkshire Hathaway-owned Geico spent $935 million in advertising last year, almost three tim ...
- Holiday Inn Launches 'Journey to Extraordinary' Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 24, 2014
A campaign from InterContinental Hotels Group's Holiday Inn celebrates the inspiring journe ...
- Facebook To Go After App Brand Dollars; Deep Linking Will Take It There
SearchBlog, Laurie Sullivan - Friday, July 25, 2014
Brand dollars are the biggest opportunity in mobile app advertising that ...
- Hyundai First Ever To Top J.D. Power's IQS and APEAL In Same Year
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Maybe cars need tricorders and teleporters because consumers just aren't all th ...
- 5 Top Luxury Brands Spent $22 Million On Paid-Search Keywords
SearchBlog, Laurie Sullivan - Thursday, July 24, 2014
Five of the top luxury brands that typically keep a tight re ...
- LinkedIn's Direct Sponsored Content Allows Brands To Personalize Messages
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 24, 2014
Expanding its native ad strategy, LinkedIn is now giving brands the abili ...
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
MediaDailyNews, Joe Mandese - Wednesday, July 23, 2014
Silo-like thinking can be the bane of any form of marketing th ...
- Heath Is Dear To Canadian Consumers
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
A new study conducted by Ipsos Reid and marketing agency TrojanOne rank ...
- Aldi Plans Huge UK Expansion
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
Aldi is to invest $600 million (pounds) in a major expansion dri ...
- Three Brands Were Surprise Winners At World Cup
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
It's interesting that the most talked about brands at the World C ...
- Which Brand Will Be P&G's Next Billion Dollar Line?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 21, 2014
P&G already has 25 billion-dollar brands and wants more. Analysts say t ...
- Comic-Con Comes To San Diego (And A City Near You)
Marketing Daily - Top of the News, Thom Forbes - Monday, July 21, 2014
As the world of marketing eases its way into the summer doldrum ...
- Domino's Branding More Than Pizza
SearchBlog, Laurie Sullivan - Monday, July 21, 2014
Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesi ...
- Kimpton Hotels Revamps Rewards Program
Marketing Daily, Tanya Gazdik - Friday, July 18, 2014
"Our creative brainstorm started with the moment of delight when someone experienc ...
- Mag Bag: Hearst Bows CosmoBody Video Channel
MediaDailyNews, Erik Sass - Thursday, July 17, 2014
More magazine publishers are jumping into digital video. Hearst Corp. is launchi ...
- What's A Folklorist?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 17, 2014
Think of the role as a corporate historian or chief storyteller, p ...
- Amazon, Carnival Top Buzz Lists
Marketing Daily, Tanya Gazdik - Wednesday, July 16, 2014
Amazon has been as "close to a Teflon brand as there ...
- When A Fragmented Brand Strategy Gets In The Way Of Success
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 16, 2014
There's an opportunity for search marketers to help brands build an identit ...
- Building Strong Consumer Ties Is Easier Said Than Done
MAD, Larissa Faw - Tuesday, July 15, 2014
A new study from Rosetta Consulting concludes that it is more critic ...
- MasterCard Partners With Stand Up To Cancer
Marketing Daily, Tanya Gazdik - Tuesday, July 15, 2014
When cardholders spend $10 or more when dining out, or ordering i ...
- SMS Provider mBlox Buys Zoove, CardBoardFish
Mobile Marketing Daily, Mark Walsh - Tuesday, July 15, 2014
Text messaging provider mBlox has announced a pair of acquisitions aimed ...
- Snapchat Adds Location-Based Features, Brands Consider Options
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, July 15, 2014
Snapchat just added location-based filters to its growing list of personalization feature ...
- PepsiCo Brands Share MLB All-Star Game Spotlight
Marketing Daily, Tanya Gazdik - Monday, July 14, 2014
PepsiCo brands will be heavily featured during this week's 85th Major Leag ...
- Mindshare Checks Wearable Tech Vitals With New Life+ Unit
MAD, Steve McClellan - Thursday, July 10, 2014
The new practice, headed by agency Managing Director Jeff Malmad, will explo ...
- Friskies Launches Four-Legged Influencers List
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2014
Nestle Purina PetCare's Friskies brand is launching The Friskies 50, a takeo ...