Tag results for "brand marketing" for September 2014
- National Vs. Local Smackdown: How Well Do Advertisers Stand Up?YP (formerly YellowPages.com) works to bring local consumer insight to national bran ...
- First Global Brand Campaign Launches 'Meet Me At Starbucks'Starbucks is launching its first global brand campaign to highlight the go ...
- Marriott Hotel Starting A Red Bull-Like ChannelCan a brand be a programmer. Well, it works for Red Bu ...
- Brand Advocates Are Plentiful, Knowledgeable"They're not zealots in any way," Needle president and COO Scott Pulsiph ...
- Why Did Audi Pick Ricky Gervais To Drive Interest In A3?If you were wondering why Audi enlisted Ricky Gervais to promote ...
- Comparethemarket Says Facebook Premium Video Ad Campaign SuccessfulFacebook's first UK Premium Video advertiser Comparethemarket.com has said it is prepar ...
- Burt's Bees Makes TV DebutThe spot, tagged "Uncap Flavor," features whimsical animation of a series ...
- Havas, Universal Music Group Tap Mirriad For Native Video AdsHavas and Universal Music Group (UMG) have enlisted Mirriad to bake bra ...
- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The MixThe fastest-growing segment of media-buying isn't a medium, but a way ...
- Hub Network Morphs Into Discovery Family ChannelLooking to expand beyond its narrow kids TV base, Discovery Communications' H ...
- Apple's Very Weird WeekApple, and its iPhone 6 especially, have had a roller coaster ri ...
- HelloWorld, Chico's FAS Launch Online Charity CampaignThe retail company is launching Pink My Pic, a digital charitable givi ...
- MMA Creates Internet of Things GroupThe so-called Internet of Things (IoT) has arguably inspired more speculation, hy ...
- Zefr Buys Engodo, Enlarges Social Ecosystem For BrandsZefr -- which helps brands and publishers manage their video assets acro ...
- SuperShuttle Partners With Blue Man GroupAirport transportation company SuperShuttle International is enlisting Blue Man Group for ...
- 78% Will Switch To Amazon If Let Down By Brand's Own SiteIt is vital for brands to allow consumers to buy direct, accordi ...
- MasterCard's 'One More Day' Idealizes VacationMasterCard is launching a travel-focused campaign to prod work-obsessed Americans to ta ...
- TVGN To Transform Into POPTVGN, the CBS Corp. and Lionsgate jointly owned cable network, will g ...
- Millennials Exposed -- Why All The Fuss?Sorry, but someone has to ask. Why are companies and marketers ...
- Samsung Tops Landor's Breakaway Brand ListDown-to-earth brands such as Puffs, Chex, and Bounty have outperformed digital gian ...
- Millennials Like Brands With Ecological MoralsAround 52 percent of UK millennials think that brands have the potenti ...
- Horizon Media, Mercury Media Sign iPredictus DealsHorizon Media and Mercury Media have signed separate deals that will integra ...
- Allstate Hosts College Football Twitter Challenge"We feel that we have some of the highest visibility not on ...
- Real-Time With New Chango CRO Lorizio On Branding Via ProgrammaticReal-Time Daily caught up with Keith Lorizio, the newly appointed chief reven ...
- FT Launches Design Refresh And New Global Brand CampaignThe FT has unveiled its first design refresh in seven years th ...
- Anheuser-Busch Offers 'Buds For Buds' Promo"We chose our launch markets based on market readiness and because th ...
- Mag Bag: 'Allrecipes' Magazine To Raise Rate Base While magazines' print circulations continue to decline in general, there are so ...
- Zillow Increases Ad BudgetZillow is increasing its ad budget for its current campaign with t ...
- Programmatic Marketing Is The Key To Reaching MillennialsBrand managers ask whether it's possible to launch branding initiatives programmatically, b ...
- 3 In 4 FMCG Launches Fail, And Nielsen Knows WhyMore than three in four new FMCG product launches fail in the ...
