- AT&T, Coke Zero Seeing Tourney Benefits
Marketing Daily, Aaron Baar - Monday, March 30, 2015
"What they're doing seems to be very targeted to the audience, whi ...
- Former Glamour Model Katie Price Tells Advertisers How She Builds Her Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, March 25, 2015
Katie Price, whose alter ego is glamour model Jordan, told Advertising We ...
- Interactive Medea Liquor Bottles? There's An App For That
MediaDailyNews, Erik Sass - Tuesday, March 24, 2015
Medea, Inc. is producing a new premium vodka with an LED messa ...
- Looks Like TiVo Has A New Logo
Around the Net in Video, P.J. Bednarski - Tuesday, March 24, 2015
It appears so, from the looks of material from the upcoming Cab ...
- Brands Must Embrace 'Creative Democracy'
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
Most marketing is annoying to consumers. Only by embracing the "democratisation ...
- 80 Sperry 'Intrepids' Circle The Globe
MAD, Larissa Faw - Friday, March 20, 2015
The second phase of the brand's "Odyssey Project" campaign is putting i ...
- LinkedIn Debuts Job Search App
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 20, 2015
Expanding its mobile efforts, LinkedIn is rolling out a new Job Sear ...
- When Augmented, Virtual Reality Becomes Real For Advertisers
MediaPost Weekend, Laurie Sullivan - Sunday, March 22, 2015
Epson recently signed a deal with Mercedes' AMG Petronas racing team ...
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2015
AOL plans to announce Thursday a global partnership with Kenshoo that wi ...
- Funny Or Die Taps Multipop For Interactive Ads
MediaDailyNews, Erik Sass - Tuesday, March 17, 2015
Humor hub Funny or Die is adding new ways to monetize i ...
- SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2015
7-Eleven will launch an electronic bill pay app that enables consumers ...
- Yep, Mobile Ads Suck!: Coke, Kraft, Papa John's Know Why
MoBlog, Steve Smith - Sunday, March 15, 2015
Let us count the ways. Marketers at OMMA@SXSW not only told ...
- 2 Days, 21 Marketers: Nope, You Didn't Miss OMMA@SXSW After All
Show Daily, Steve Smith - Sunday, March 15, 2015
Couldn't make it to SXSW for our galaxy of 21 brand markete ...
- YouTube Divas?
Show Daily, Steve Smith - Saturday, March 14, 2015
They may be young, amateur and eager, but YouTube celebs can ...
- 72andSunny Named Global Creative Agency For Adidas Sports Brands
MAD, Larissa Faw - Wednesday, March 11, 2015
In the U.S., 180LA had been the client's sports brands agency ...
- The North Face Takes Virtual Reality To SXSW And Stores
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2015
The North Face will take consumers through an immersive experience using virtu ...
- Native's Impact: Measuring Brand Clarity And Messaging
Native Insider, Eric Berry - Wednesday, March 11, 2015
The success of a display campaign is relatively easy to understand: W ...
- Thrillist Launches The CoLab, In-House Ad Agency
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, March 10, 2015
Like Vice Media, BuzzFeed and other enterprising publishers, Thrillist Media Group h ...
- New Facebook Service Helps Marketers Gauge Brand Appeal
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, March 10, 2015
The social giant just unveiled a "topic data" service, which will sh ...
- Facebook Warns Of Dips In 'Like' Count, Updates Metrics
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 6, 2015
In the coming days and weeks, Facebook is telling brands and oth ...
- Twitter New Partner Audiences Help Brands Expand Reach
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 6, 2015
Because consumers' Twitter activity doesn't tell their whole story, the social netwo ...
- BuzzFeed Freezes Community Brand Publisher Accounts
Social Media & Marketing Daily, Gavin O'Malley - Thursday, March 5, 2015
The free ride is over for brands on BuzzFeed. The publisher h ...
- AbbVie Snatches Pharmacyclics From J&J, Expanding Its Presence In Oncology
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 5, 2015
AbbVie, the North Chicago-based pharmaceutical firm whose $52-billion bid to buy t ...
- Salesforce Reaches For Predictive Decisions In Marketing Cloud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2015
Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions ...
- Trucks, SUVs Drive February Auto Sales
Marketing Daily, Karl Greenberg - Tuesday, March 3, 2015
February was truck month. With gasoline prices dipping to historic lows, peop ...
- Volkswagen And MoMA Bring Bjork To New York
Marketing Daily, Karl Greenberg - Tuesday, March 3, 2015
Icelandic actress, musician, artist and creative polymath Bjork is driving Volkswagen ...
- CBS Interactive's New Unit Creates Custom Content For Marketers
MediaDailyNews, Wayne Friedman - Monday, March 2, 2015
CBS Interactive has started a new group, Studio 61, to create custom-brand ...
- 'ION Effects' Cross-Platform Campaign Preps For Upfront
MediaDailyNews, Wayne Friedman - Monday, March 2, 2015
Midsize broadcasting network ION Television started a business marketing campaign on Mond ...
- Why Google And Facebook Deserve Your Trust, Without Reservation
Garfield at Large, Bob Garfield - Monday, March 2, 2015
There are clearly two cultures occupying the same country, with very differe ...
- Samsung Junks The Plastic And Takes On The iPhone
Marketing Daily - Top of the News, Thom Forbes - Monday, March 2, 2015
Samsung took the wraps off the eco-friendly packaging of its Galaxy ...