- Brands Ride Gay Marriage Social Wave
The Social Graf, Erik Sass - Tuesday, June 30, 2015
There's a joke about "engagement" here somewhere. As most readers are doubtle ...
- WPP Buys Control of SET Creative
MAD, Steve McClellan - Thursday, June 25, 2015
The Portland, OR-based agency's capabilities include creating programs designed to engage consume ...
- Pacific Hospitality Group Taps MeringCarson For Branding Duties
MAD, Larissa Faw - Wednesday, June 24, 2015
The hotel management and investment company selected the California agency for ...
- Unilever's Weed Swings Big Idea At Cannes: Says Size Doesn't Matter, Scaling Trust And Transformation Does
MediaDailyNews, Joe Mandese - Thursday, June 25, 2015
Unilever CMO Keith Weed took a big swing in Cannes Wednesday, maki ...
- DailyMail Hatches Content Agency With WPP And Snapchat
Around the Net In Media, Gavin O'Malley - Tuesday, June 23, 2015
DailyMail is teaming with WPP and Snapchat on the launch of Truff ...
- Three Critical Marketing Tasks Made Better With Data
Search & Performance Marketing Daily, Victoria Godfrey - Tuesday, June 23, 2015
When marketers talk about the art of what they do, the pictu ...
- Twitter Pushes Ecommerce Efforts
Social Media & Marketing Daily, Gavin O'Malley - Friday, June 19, 2015
Delving deeper into ecommerce, Twitter is testing some new ways to he ...
- Mobile: The Biggest Problem In Advertising
Online Spin, Tom Goodwin - Thursday, June 18, 2015
I believe advertising has missed the greatest gift we've ever been give ...
- Omnicom's Communispace Rebrands To C Space
MAD, Laurie Sullivan - Tuesday, June 16, 2015
Omnicom-owned Communispace said it will begin operating Tuesday under the name ...
- Harley-Davidson's Mark-Hans Richer On Two-Wheeled Success
Marketing Daily, Karl Greenberg - Friday, June 12, 2015
In addition to benefiting from a strong corporate culture, Harley-Davidson benefits fr ...
- CMO Council Studies Embracing Social Media Strategies To Build Brands, Retain Workers
Marketing Daily, Tanya Gazdik - Saturday, June 13, 2015
Few companies have mastered the ability to engage their entire organization ...
- Putting Context And Content Together
MediaDailyNews, Linda Thomas Brooks - Tuesday, June 9, 2015
Many sports, including hockey, provide a valuable audience for marketers in ma ...
- You'll Never Guess Social Media Marketers' Top Complaint
The Social Graf, Erik Sass - Monday, June 8, 2015
Actually, you probably will. Here we are, a good ten years ...
- Honda Is No Red Bull
Around the Net in Video, P.J. Bednarski - Thursday, June 4, 2015
Last year, Honda altered its budget for cable-TV advertising by developing programming f ...
- Lithium Unveils New Social Analytics, Management Tools
MediaDailyNews, Erik Sass - Tuesday, June 2, 2015
Lithium Technologies has unveiled a suite of new products to help bran ...