- Nativo, Flite Connect Brands With Licensed Content
MediaDailyNews, Erik Sass - Friday, July 31, 2015
Native advertising technology platform Nativo is joining forces with multiscreen ad fi ...
- SitoMobile, Live Ramp Team To Up Brand Targeting
Mobile Marketing Daily, Ben Frederick - Friday, July 31, 2015
Mobile engagement platform SITO Mobile announced Friday a partnership with LiveRamp, ...
- Kimmel Brings Comedy Game For Adidas, Foot Locker
Marketing Daily, Sarah Mahoney - Thursday, July 30, 2015
The company hopes that adding Jimmy Kimmel will help it push t ...
- TEN Ramps Up Sponsored Video Content
MediaDailyNews, Erik Sass - Wednesday, July 29, 2015
The Enthusiast Network is ramping up its sponsored video content efforts. T ...
- Forbes Unveils BrandVoice Special Features
MediaDailyNews, Erik Sass - Tuesday, July 28, 2015
Forbes Media is expanding its pioneering BrandVoice native advertising service with ...
- Most Consumers Do Not Care About Brands
Online Spin, Maarten Albarda - Monday, July 27, 2015
For a few years, media agency group Havas has published an annu ...
- UK Consumers Not Bothered If 94% Of Brands Disappeared
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
A poll of over 19,000 British consumers revealed that respondents wouldn't ca ...
- More Lazy Than Apathetic -- Double Standards And The UK Consumer
London Blog, Sean Hargrave - Thursday, July 23, 2015
Google and Amazon topping a list of brands deemed meaningful tells y ...
- Marketers Need To Improve Ad Interaction With Mobile Gamers
Mobile Marketing Daily, Ben Frederick - Friday, July 10, 2015
eMarketer says that marketers haven't capitalized on mobile games nearly as mu ...
- Be Emotional And Think Long-Term Rather Than Price And Loyalty, Says A&E/DDB
Around the Net In MAD London, Sean Hargrave - Thursday, July 9, 2015
Brands that focus on loyalty-based campaigns over emotional messaging are much mo ...
- Survey: Facebook Ranks High In Consumer Trust
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 2, 2015
Just beating out print newspapers, consumers consider Facebook to be the mo ...
- Your Brand's Biggest Competitor: Apathy
Online Spin, Tom Goodwin - Thursday, July 2, 2015
Coming back from Cannes, some people are jealous. They see the augment ...