- People Want Helpful Brands
MAD, Larissa Faw - Monday, September 28, 2015
Although many people believe they are lied to by marketers, according ...
- Xerox Gets Specific In Campaign's Next Phase
Marketing Daily, Aaron Baar - Monday, September 28, 2015
The new spots show off the ways Xerox addresses specific industry issu ...
- TBS Taps Hurvitz As EVP, Communications To Head Brand Marketing
MediaDailyNews, Wayne Friedman - Friday, September 25, 2015
Starcom Mediavest executive Lauren Hurvitz has been named EVP/chief communications and corpora ...
- Mobile Gaming: Brand Marketers' Best Kept Secret
Mobile Marketing Daily, Shannon Jessup - Monday, September 28, 2015
Brands can no longer deny that mobile games offer the best opportuni ...
- Lafavore Joins Rodale As Editorial Director
Publishers Daily, Erik Sass - Friday, September 25, 2015
Health and fitness publisher Rodale Inc. has appointed Michael Lafavore to t ...
- Cosmetics Industry Sees Significant Drop In Email Engagement
Email Marketing Daily, Jess Nelson - Tuesday, September 22, 2015
The cosmetic industry saw the biggest drop in return on investment ...
- Tis The Season: Rite Aid Targets HR Managers To Promote Flu Shots
MAD, Larissa Faw - Tuesday, September 22, 2015
Developed by Rite Aid's agency Marc USA, the new marketing campaign ...
- Travel Tops In Email Marketing ROI
Email Marketing Daily, Jess Nelson - Monday, September 21, 2015
Marketers may want to look at the travel industry for tips ...
- Can Brand Trump Become President Trump?
Marketing Daily, Robert Passikoff - Tuesday, September 22, 2015
We're talking real "Human Brand," folks. Not a celebrity only, but ...
- Book Review: Shareology - How Sharing Is Powering The Human Economy
MediaDailyNews, Maya Abulashvili - Tuesday, September 22, 2015
It's easier than ever for individuals to get goods and services fr ...
- Branding Irony
Real MAD, Stan Mack - Monday, September 21, 2015
...
- Kinetic Social Joins Instagram Ads API, Ups Brand Engagement
Social Media & Marketing Daily, Ben Frederick - Friday, September 18, 2015
Kinetic Social, a social marketing data and tech firm, has announced integrati ...
- Snapchat Kicks Off NFL Deal
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 18, 2015
Appealing to a broader audience, Snapchat just entered into a one-year conte ...
- Facebook Bows New Shop Section With Shopify
The Social Graf, Erik Sass - Friday, September 18, 2015
The world's largest social network is barreling into e-commerce through an expand ...
- Mobile Touted As Valuable Brand Marketing Device
Mobile Marketing Daily, Ben Frederick - Thursday, September 10, 2015
Mobile is finding it's niche as a marketing device. Having a go ...
- Euro Brands Optimize Mobile Sites
Mobile Marketing Daily, Ben Frederick - Wednesday, September 9, 2015
Three quarters of European automotive and retail brands have a mobile optimiz ...
- Dubai South: 'The City Of You'
MAD, Larissa Faw - Tuesday, September 8, 2015
Strawberry Frog created the marketing campaign for the newly created city ...
- Mindshare Bolsters Its 'Loop'
MAD, Larissa Faw - Tuesday, September 8, 2015
Over the next several months, the agency will add a number ...
- 5 Ways To Get More Than Influence From Social Influencers
Social Media & Marketing Daily, Matt Johnson - Tuesday, September 8, 2015
Influencers can deliver more than a recognizable face and personality. They ha ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches n ...
- Ad Tech Industry Should Focus On Technology Outputs, Not Inputs
MediaDailyNews, - Tuesday, September 1, 2015
Digital advertisers need to strike the right balance of tech (to measu ...