- Twitter's New Analytics Platform Tracks A Brand, Competitors
Real-Time Daily, Felicia Greiff - Tuesday, October 27, 2015
Marketers that want to measure ad effectiveness, learn about customers and tra ...
- Harnessing Big Data to Transform Marketing
Connected Thinking, Chuck Martin - Monday, October 26, 2015
Anyone following the Internet of Things knows that big data is o ...
- 'People' Launches E-Commerce Hub
Publishers Daily, Erik Sass - Thursday, October 22, 2015
Time Inc.'s "People" has joined the list of publishers getting into t ...
- For Chicago Launch, Uniqlo Takes The Train
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2015
"Unless they've traveled outside Chicago, not a lot of people are famili ...
- The Wilson X Connected Basketball: Managing the Net of Data
Connected Thinking, Chuck Martin - Tuesday, October 20, 2015
Much of the value of objects connected to the Internet is ...
- Instagram Is Top Pick For Social Marketers
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, October 20, 2015
While social marketing has reached a saturation point, shifting tastes are benefiti ...
- 'Agency of Things' Aims to Connect Brands
Connected Thinking, Chuck Martin - Monday, October 19, 2015
As billions of things become internet connected, brands will be faced wi ...
- Product Placement TV Integrations Drop, Brand Memorability Up
MediaDailyNews, Wayne Friedman - Thursday, October 15, 2015
Prime-time non-sports branded entertainment/product placement deals have declined over past years ...
- IAB Moves Into The Neighborhood, Releases Guidelines For Local Advertising
SearchBlog, Laurie Sullivan - Wednesday, October 14, 2015
Locally targeted campaigns can make or break online strategies through digital interactio ...
- Volkswagen Campaign Aims To Win Back Customer Trust
Around the Net In MAD London, Sean Hargrave - Tuesday, October 13, 2015
Volkswagen is starting its offensive to salvage consumer trust with numerous newspap ...
- Digital Tech, Social Connections Dominate Loyalty Index
Marketing Daily, Aaron Baar - Monday, October 12, 2015
"Digital technology and digital outreach and anything that facilitates that," says Bra ...
- Memorable Logos Drive Brand Affinity
Marketing Daily, Karl Greenberg - Friday, October 9, 2015
The "Logos Now" study looks at how consumers perceive logo styles a ...
- Apple, BMW, Toyota Top Among 'Intimate' Brands
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2015
Apple took first place in the U.S., Mexico and the UAE amo ...
- Unilever Reveals Brands 'With Purpose' Grow Twice As Fast
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Cutthroat promotions have devalued FMCG brands across Europe but brands that ha ...
- Adobe Unveils New Benchmark Tool
Email Marketing Daily, Jess Nelson - Monday, October 5, 2015
Adobe Campaign, Adobe Marketing Cloud's email marketing solution, will be unveiling ...
- Apple, Amazon, Facebook Gain Significantly In Brand Value
Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Apple remains the biggest, winning for overall brand value in Interbrand's 1 ...
- 'GE Theater' Is Back To Life, With Podcast
Around the Net in Video, P.J. Bednarski - Friday, October 2, 2015
GE Podcast Theater’s The Message is a serialized, eight-episode science fiction tale of ...
- Debunking The Great Omni-Channel Myth
Real-Time Daily, Mark Smith - Thursday, October 1, 2015
There is a challenge for brand marketers and their agency partners ...