- Instagram's Popularity Pushes Brands Toward More Visual Marketing
Social Media & Marketing Daily, Gavin O'Malley - Friday, January 29, 2016
Driven by the popularity of Instagram and other image-driven platforms, brands a ...
- Alaska Airlines Launches Rebranding Effort
Marketing Daily, Tanya Gazdik - Friday, January 29, 2016
Alaska Airlines is launching its first major brand change in 25 year ...
- 2 Meredith Magazines Bow New Licensing Deals
Publishers Daily, Erik Sass - Tuesday, January 26, 2016
Meredith Brand Licensing announced new product partnerships for EatingWell and Shape, ...
- Why Brands Fail The Consumer
Marketing Daily, Steve Smith - Tuesday, January 26, 2016
How do brands build trust and meaningful relationships with consumers? Well, behavi ...
- 'Agencies Are Putting Themselves Out Of Business'
MAD, Steve Smith - Sunday, January 24, 2016
At last week's Mediapost conference on trust and transparency, "The Reckoning," agen ...
- AOR? Bah! You Need To Be An 'Agency Of Return'
MAD, Steve Smith - Sunday, January 24, 2016
Is "AOR" an antiquated term? Keenan Beasley, co-founder & CEO, The Strate ...
- National Geographic Partners Appoints Malley CMO, Campbell SVP
Publishers Daily, Sara Guaglione - Thursday, January 21, 2016
National Geographic Partners has named Claudia Malley chief marketing and brand offic ...
- Social Tech-Oriented Canvs Raises $5.6M To Build Sales, Marketing Teams
Social Media & Marketing Daily, Ben Frederick - Thursday, January 21, 2016
Canvs CEO Jared Feldman says the money will be used to bui ...
- Kiip Sees 230% Growth in 2015, Promotes Positive Branding
Mobile Marketing Daily, Ben Frederick - Friday, January 15, 2016
Kiip, a mobile rewards platform, was recently highlighted by Nielsen as ...
- MediaBrix Brings New Rewarded Ads To Kik
Mobile Marketing Daily, Ben Frederick - Wednesday, January 13, 2016
MediaBrix, a mobile advertising company, announced a partnership with Kik today ...
- Former Razorfish CEO Pete Stein Joins Fullscreen
MAD, Steve McClellan - Tuesday, January 12, 2016
Stein, who left Razorfish about a year ago is taking on t ...
- Mount Sinai Health System Launches First TV Ads
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2016
National health care company Mount Sinai Health System is launching its fir ...
- Mr. Bubble Adds Children's Book To Packaging
Marketing Daily, Tanya Gazdik - Monday, January 11, 2016
The iconic Mr. Bubble brand, which has been captivating children at ba ...
- Influencer Marketing: How To Find Your Force
MAD, Laura Kopp - Thursday, January 7, 2016
Brands are keen to borrow an influencer's equity and tap into the ...
- Penn Jillette At CES: Tipping The Scales For Smart Objects
Connected Thinking, Chuck Martin - Thursday, January 7, 2016
Before a so-called smart product takes off, it first has to g ...
- Why More Traditional Brands Aren't Diving Into Mobile Programmatic
Mobile Marketing Daily, Gary Danks - Thursday, January 7, 2016
Traditional brands and agencies aren't diving on mobile as an opportunity. Proble ...
- 'Good Housekeeping,' Innit Partner For 'Connected Food'
Publishers Daily, Erik Sass - Tuesday, January 5, 2016
"Good Housekeeping" has struck a deal with Innit, a company focused ...